Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
"Alan Tapp is one of the few writers on direct and database marketing who meets the needs of practitioners and students. His experience of working in direct and database marketing and then of researching and teaching in the area giveshim the ideal basis for this book, which is one of the best guidesavailable on the subject."
Professor Merlin Stone, Business Research Leader, Business Consulting Services, IBM UK Ltd., IBM Professor of Business Transformation, School of Management, University of Surrey
Indispensible to both students and practitioners alike!
Principles of Direct and Database Marketing, 3e
, builds upon the strengths of the 2nd edition. As direct marketing continues to quickly evolve, Tapp’s book brings the latest trends and developments to the forefront.
"A rich source of insights. Given the growing importance of direct and database marketing to clients' businesses today, Tapp explores a broad spectrum of issues and illustrates them with insightful case studies. Accessible to the newcomer and a welcome reminder for those needing a refresher."
Martin Troughton, Founder and Managing Partner of Harrison Troughton Wunderman
A market leader, Principles of Database Marketing, 3e, offers a focused discussion that links academic theory to the everyday practices in the commercial world.
New features include:
Alan Tapp is Senior Lecturer at Bristol Business School at the University of West England.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Spese di spedizione:
EUR 5,62
Da: Regno Unito a: U.S.A.
Descrizione libro Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR001611975
Descrizione libro Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice articolo 7719-9780273683551
Descrizione libro Paperback. Condizione: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Notes. Pen or pencil notes in some parts of book, however this does not interfere with your use or reading. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Codice articolo CHL8384039
Descrizione libro Paperback. Condizione: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Codice articolo CHL2691985
Descrizione libro Softcover. Condizione: Bon. Légères traces d'usure sur la couverture. Edition 2005. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Slight signs of wear on the cover. Edition 2005. Ammareal gives back up to 15% of this book's net price to charity organizations. Codice articolo C-239-275
Descrizione libro Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Codice articolo 6545-9780273683551
Descrizione libro Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9780273683551. Codice articolo 9278354
Descrizione libro Paperback. Condizione: Very Good. ALL ITEMS ARE DISPATCHED FROM THE UK WITHIN 48 HOURS ( BOOKS ORDERED OVER THE WEEKEND DISPATCHED ON MONDAY) ALL OVERSEAS ORDERS SENT BY TRACKABLE AIR MAIL. IF YOU ARE LOCATED OUTSIDE THE UK PLEASE ASK US FOR A POSTAGE QUOTE FOR MULTI VOLUME SETS BEFORE ORDERING. Codice articolo mon0000837639
Descrizione libro Paperback. Condizione: Good. Book is in good condition. Cover has some wear. Discolouration present. Fingermarks present. Sloping spine. Codice articolo B0194967
Descrizione libro Taschenbuch. Condizione: Gebraucht. Gebraucht - Wie neu Unbenutzt. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. 489 pp. Englisch. Codice articolo INF1000038878