Articoli correlati a Principles of Direct and Database Marketing
This comprehensive text covers all aspects of direct and database marketing. It is still the most focused direct marketing text, marrying academic principles with the practicalities of the commercial world.Building on the success of the first edition, each chapter follows successive elements of the marketing planning process, providing a clear framework for the book as a whole, making it eminently readable and easy to follow.Many of the pedadgogical features designed to make teaching and learning more effective have been retained from the first edition. Chapter introductions and learning objectives encourage the reader to consider the main issues presented; chapter summaries and questions consolidate the ideas introduced. Exhibits and mini-case studies appear throughout the text to reinforce taught concepts, the latter are ideal for seminar-based exercises. A fully-worked case study at the end of the text demonstrates how to answer a direct marketing case, illustrating the practice behind the theory.In addition, key changes to the second edition include: * a new chapter and associated case study covering the impact on direct marketing of the Internet and new technology* greater cov
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- EditoreFt Pr
- Data di pubblicazione2001
- ISBN 10 0273646818
- ISBN 13 9780273646815
- RilegaturaCopertina flessibile
- Numero edizione2
- Numero di pagine435
- Valutazione libreria
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Principles of Direct and Database Marketing
Editore:
Financial Times/ Prentice Hall 22/01/2001
(2001)
ISBN 10: 0273646818
ISBN 13: 9780273646815
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Descrizione libro Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice articolo 7719-9780273646815
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Principles of Direct and Database Marketing
Editore:
Financial Times/ Prentice Hall 22/01/2001
(2001)
ISBN 10: 0273646818
ISBN 13: 9780273646815
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Brossura
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Descrizione libro Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Codice articolo 6545-9780273646815
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ISBN 10: 0273646818
ISBN 13: 9780273646815
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Descrizione libro Condizione: fine. Photo non contractuelle. Envoi rapide et soigné. Codice articolo 9780273646815_6105_R76
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Principles of Direct and Database Marketing by Tapp, Alan
Editore:
FT Prentice Hall
(2000)
ISBN 10: 0273646818
ISBN 13: 9780273646815
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Descrizione libro Taschenbuch. Condizione: Gebraucht. Unbenutzte Restauflage Unbenutzt. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. 435 pp. Englisch. Codice articolo INF1000035020
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Principles of Direct and Database Marketing
Editore:
Financial Times/ Prentice Hall
(2001)
ISBN 10: 0273646818
ISBN 13: 9780273646815
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Descrizione libro Paperback. Condizione: Fair. Principles of Direct and Database Marketing This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. Codice articolo TFTP-9780273646815
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