Articoli correlati a Marketing: An Introduction
Using cases from the contemporary marketplace in Europe, Japan, South East Asia, the UK and the USA, the authors consider every aspect of marketing from consideration of its role in any organization, through management, strategy, distribution, customer services, pricing strategy, communications and how to organize the workforce. Written by two professors of marketing, with both the practitioner and the student in mind, this book uses a step-by-step approach to demonstrate how a business' asssets can be better managed to meet customer requirements. Market research, competitor analysis as a means of charting marketing strategy and marketing planning are all given due emphasis. Diagrams are used to expand the text where necessary.
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- EditorePan Books
- Data di pubblicazione1991
- ISBN 10 0330320467
- ISBN 13 9780330320467
- RilegaturaCopertina flessibile
- Numero di pagine352
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Marketing, An Introduction
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Descrizione libro Paperback. Condizione: Very Good. Marketing, An Introduction This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780330320467
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Marketing: an Introduction
Editore:
Pan Macmillan
(1991)
ISBN 10: 0330320467
ISBN 13: 9780330320467
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Descrizione libro Condizione: Very Good. 1622802431. 1/1/0001 12:00:00 AM. Codice articolo U9780330320467
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Foto dell'editore
Marketing, An Introduction
Editore:
Pan Books
(1991)
ISBN 10: 0330320467
ISBN 13: 9780330320467
Antico o usato
Paperback
Quantità: 1
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Valutazione libreria
Descrizione libro Paperback. Condizione: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Aged book. Tanned pages and age spots, however, this will not interfere with reading. Codice articolo CHL9441313
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Marketing, An Introduction
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Valutazione libreria
Descrizione libro Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780330320467
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Foto dell'editore
Marketing: An Introduction
Editore:
Pan Books, London/Sydney/Auckland
(1991)
ISBN 10: 0330320467
ISBN 13: 9780330320467
Antico o usato
paperback
Prima edizione
Quantità: 1
Da:
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Descrizione libro paperback. Condizione: Acceptable. Condizione sovraccoperta: No Dust Jacket. First Edition. wear to cover edges; creases to soft cover; library sticker on spine and FEP; library stamp on FEP; very small library tabbing system, text is not affected; highlighting on some early pages. Ex-Library. Codice articolo 061859
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