Marketing: An Introductory Text - Rilegato

Christopher, Martin; McDonald, Malcolm

Rilegato

ISBN 10: 0333625862 ISBN 13: 9780333625866

Casa editrice: Palgrave Macmillan, 1995

Riassunto

The role that marketing plays in guiding corporate strategy is crucial and yet it is still the weak link for so many companies in the process that bind the customer to the organization. This book looks at the marketing assets of a business, from corporate image brand names, sales and distribution networks to supplier and customer relations and shows how marketing becomes a powerful machine for developing these crucial assets. Written in an accessible fashion by two leading Professors of Marketing, this rigorous textbook will be equally helpful for experienced professionals or those entering business for the first time.

Dettagli dell'edizione

• Editore: Palgrave Macmillan
• Data di pubblicazione: 1995
• Lingua: Inglese
• ISBN 10: 0333625862
• ISBN 13: 9780333625866
• Rilegatura: Copertina rigida
• Numero di pagine: 352
• Contatto del produttore: non disponibile
• Persona responsabile: Koch-Chemie GmbH; https://www.koch-chemie.com ; ; Einsteinstr. 42; Unna; 59423; Germania