This book offers an accessible overview of key concepts in e-business at an introductory level, and is illustrated with case studies throughout. It combines this accessibility with rigour and is informed by research and practice from marketing , information technology, strategy and organisational studies. This book has been designed to develop the necessary analytical skills for students to evaluate e-business models and issues that will enable them to identify, analyse and evaluate future technologies. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/rowley/
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
'There is a real need for a book of this type to service the growing range of courses and modules in e-commerce and e-business. Each chapter is nicely constructed with helpful information such as 'key themes' at the start of each chapter…and the e-business frameworks and e-business strategy section are particularly well written and informative.' - Geoffrey Elliott, South Bank University, UK
'Well written and structured and focuses nicely on e-business strategy, technology and management with several useful case studies.' - B. D'Cruz, University College Northampton, UK
'The author is to be congratulated in producing a text which draws together the principal strands of e-business in an accessible and readable manner.' - Stuart Fitz-Gerald, International Journal of Information Management
JENNIFER ROWLEY is Professor and Head of the School of Management and Social Sciences at the Edge Hill College of Higher Education in Lancashire, UK
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Descrizione libro Palgrave Macmillan, 2002. Paperback. Condizione libro: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Codice libro della libreria CHL1959876
Descrizione libro Palgrave Macmillan, 2002. Paperback. Condizione libro: Very Good. E-Business: Principles and Practice This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice libro della libreria 7719-9780333949146
Descrizione libro Palgrave Macmillan, 2002. Paperback. Condizione libro: Good. Sent within 24 hours. Expedited UK delivery available. Codice libro della libreria BBI1862297
Descrizione libro Paperback. Condizione libro: Good. Codice libro della libreria PL01549322B
Descrizione libro Palgrave Macmillan, 2002. Condizione libro: Poor. This book has soft covers. Ex-library, With usual stamps and markings, In poor condition, suitable as a reading copy. Codice libro della libreria 3631393
Descrizione libro Condizione libro: very good. 621 Gramm. Codice libro della libreria M00333949145-V
Descrizione libro Palgrave, 2002. Paperback. Condizione libro: Very Good. Very good. Codice libro della libreria HH-227-54-3953303
Descrizione libro Palgrave, 2002. Paperback. Condizione libro: Good. Good condition, some are ex-library and can have markings. Codice libro della libreria GD-227-54-3953303