Effective Marketing will be ideal for those who need to grasp the essentials of marketing quickly. The book divides into three sections: the first looks at marketing as a concept, the second at marketing in practice and the third shows how to - and how not to - put together a marketing plan. Key topics covered include marketing as a strategic tool, environment and markets, customers and consumers, products and services, pricing and distribution, communication and promotion, planning for success, and teamwork.
Concise, clearly structured and practical, this book will spark off marketing ideas and show how to turn them into successful marketing practice.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Book by Randall Geoffrey
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Spese di spedizione:
EUR 5,72
Da: Regno Unito a: U.S.A.
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Paperback. Condizione: Good. Marketing is one of the best-known terms in the business language. Yet few people understand what marketing is really about. Effective Marketing should be ideal for those who need to grasp the essentials of marketing quickly. The book is divided into three sections - the first looking at marketing as an idea, the second at marketing in practice and the third at how to - and how not to - put together a marketing plan. Key topics covered include: marketing as a strategic tool; environment and markets; customers and consumers; products and services; pricing and distribution; communication and promotion; planning for success; and teamwork. Short, structured and practical, this book aims to spark ideas about marketing and ways of putting them into practice. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Codice articolo GOR006750124
Quantità: 1 disponibili
Da: AwesomeBooks, Wallingford, Regno Unito
Paperback. Condizione: Very Good. Effective Marketing (Self Development for Managers) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780415102360
Quantità: 1 disponibili
Da: Bahamut Media, Reading, Regno Unito
Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780415102360
Quantità: 1 disponibili
Da: medimops, Berlin, Germania
Condizione: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Codice articolo M00415102367-V
Quantità: 1 disponibili
Da: Anybook.com, Lincoln, Regno Unito
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Codice articolo 9603512
Quantità: 1 disponibili
Da: Books Puddle, New York, NY, U.S.A.
Condizione: Used. pp. 128 4th Edition. Codice articolo 263126704
Quantità: 1 disponibili
Da: Hay-on-Wye Booksellers, Hay-on-Wye, HEREF, Regno Unito
Condizione: Very Good. Slight shelf wear otherwise fine. Codice articolo 043756-2
Quantità: 1 disponibili
Da: Majestic Books, Hounslow, Regno Unito
Condizione: Used. pp. 128. Codice articolo 5769839
Quantità: 1 disponibili