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Editore: Cengage Learning EMEA, United Kingdom, London, 1994
ISBN 10: 0415102367ISBN 13: 9780415102360
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Libro
Paperback. Condizione: Good. Marketing is one of the best-known terms in the business language. Yet few people understand what marketing is really about. Effective Marketing should be ideal for those who need to grasp the essentials of marketing quickly. The book is divided into three sections - the first looking at marketing as an idea, the second at marketing in practice and the third at how to - and how not to - put together a marketing plan. Key topics covered include: marketing as a strategic tool; environment and markets; customers and consumers; products and services; pricing and distribution; communication and promotion; planning for success; and teamwork. Short, structured and practical, this book aims to spark ideas about marketing and ways of putting them into practice. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
Editore: Cengage Learning EMEA, 1994
ISBN 10: 0415102367ISBN 13: 9780415102360
Da: Reuseabook, Gloucester, GLOS, Regno Unito
Libro
Paperback. Condizione: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.
Editore: Cengage Learning Emea, 1994
ISBN 10: 0415102367ISBN 13: 9780415102360
Da: medimops, Berlin, Germania
Libro
Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
Editore: Routledge, 1994
ISBN 10: 0415102367ISBN 13: 9780415102360
Da: Anybook.com, Lincoln, Regno Unito
Libro
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,300grams, ISBN:9780415102360.
Editore: Cengage Learning Emea, 1994
ISBN 10: 0415102367ISBN 13: 9780415102360
Da: Hay-on-Wye Booksellers, Hay-on-Wye, HEREF, Regno Unito
Libro
Condizione: Very Good. Slight shelf wear otherwise fine.
Editore: Taylor & Francis Group, 1994
ISBN 10: 0415102367ISBN 13: 9780415102360
Da: Books Puddle, New York, NY, U.S.A.
Libro
Condizione: Used. pp. 128 4th Edition.
Editore: Taylor & Francis Group, 1994
ISBN 10: 0415102367ISBN 13: 9780415102360
Da: Majestic Books, Hounslow, Regno Unito
Libro
Condizione: Used. pp. 128.