Children as Consumers: A Psychological Analysis of the Young People's Market - Brossura

Furnham, Adrian

Brossura

ISBN 10: 0415185351 ISBN 13: 9780415185356

Casa editrice: Routledge, 1998

Riassunto

The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines:
* the kinds of things young people consume
* how they use their money
* how they respond to different types of advertising
* whether they need to be protected through special legislation and regulation
* market research techniques that work well with young people.
Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.

Su questo libro

Product Description:

Exploring how children become socialized into the consumer society, this text considers how they respond to advertising and other sales promotions, what they like and dislike, what they believe and disbelieve, and whether they need to be protected through special legislation and regulation. The text should be of interest to students of psychology, sociology and media studies as well professionals in advertising and marketing, media commentators and business studies students.

Contenuti:

Preface 1. The Importance of the Children's Market 2. Socialization of Child Consumers 3. What Do Children Consume? 4. Children's Use and Understanding of Money 5. Advertising and Children: Attention, Awareness and Understanding 6. Advertising and Children: Influences and Effects 7. Reaching Child Consumers 8. Protecting Child Consumers [References / Author Index / Subject Index]

Su questa edizione

• Editore: Routledge
• Data di pubblicazione: 1998
• ISBN 10: 0415185351
• ISBN 13: 9780415185356
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 224