Traces the emergence of standardized brand-name products for the mass market through corporate confrontations, shrewd financial agreements and inspirational sales programs
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Book by Tedlow Richard S
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Spese di spedizione:
GRATIS
In U.S.A.
Spese di spedizione:
EUR 3,60
In U.S.A.
Da: SecondSale, Montgomery, IL, U.S.A.
Condizione: Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00073511119
Quantità: 1 disponibili
Da: Better World Books, Mishawaka, IN, U.S.A.
Condizione: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 5718932-6
Quantità: 1 disponibili
Da: Better World Books, Mishawaka, IN, U.S.A.
Condizione: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo GRP67640024
Quantità: 1 disponibili
Da: Better World Books, Mishawaka, IN, U.S.A.
Condizione: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo GRP66398773
Quantità: 3 disponibili
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Hardcover. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.95. Codice articolo G0465050239I3N00
Quantità: 1 disponibili
Da: Books Unplugged, Amherst, NY, U.S.A.
Condizione: Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within 2. Codice articolo bk0465050239xvz189zvxgdd
Quantità: 1 disponibili
Da: Midtown Scholar Bookstore, Harrisburg, PA, U.S.A.
hardcover. Condizione: Good. Torn/worn dj. Good hardcover with some shelfwear; may have previous owner's name inside. Standard-sized. Codice articolo mon0000193518
Quantità: 1 disponibili
Da: About Books, Henderson, NV, U.S.A.
Hardcover. Condizione: Blue cloth spine / gray boards. Condizione sovraccoperta: DJ Not Price Clipped (24.95). First Printing of the First Edition. New York: Basic Books, Inc., Publishers, 1990. Near Fine condition in bright, shiny Near Fine Dust Jacket. No remainder marks. No underlining. No highlighting. No margin notes. Clean, square, tight, and unmarked. Illustrations, charts, tables. Appendices. Chapter notes. Bibliography. Index. From Publishers Weekly: "It is a truism that successful firms change with the times, responding to the marketplace and to the competition. This central theme is driven home with pith and historical perspective in an exhaustive, lively casebook that is especially timely in light of the reported near-bankruptcy of many of the nation's top retailers. Prime examples of companies that have lost their way, on Tedlow's scorecard, are 'honest, clunky old' Sears Roebuck, too slow to adjust to a world of market segmentation and competitive discounters, and A & P, which 'kept trying to sell everybody everything' with its own name-brand products while specialty stores and local chains scored big with nationally distributed brands. Harvard Business School associate professor Tedlow also draws marketing lessons in studies of how Coca-Cola bested Pepsi and how General Motors vanquished Ford, only to succumb to the disarray and entropy that grips America's industrial heartland." . First Printing of the First Edition. Hardcover. Blue cloth spine / gray boards/DJ Not Price Clipped (24.95). 8vo. xi, 481pp. . Great Packaging, Fast Shipping. Codice articolo 002368
Quantità: 1 disponibili
Da: Books of the Smoky Mountains, Del Rio, TN, U.S.A.
Condizione: very good. Gently used book with ongoing seller support until you're fully satisfied with your purchase. Codice articolo oldport0465050239
Quantità: 1 disponibili
Da: GoldenWavesOfBooks, Fayetteville, TX, U.S.A.
Hardcover. Condizione: new. New. Fast Shipping and good customer service. Codice articolo Holz_New_0465050239
Quantità: 1 disponibili