Permission Marketing: Turning Strangers into Friends, and Friends into Customers - Rilegato

Godin, Seth

Rilegato

ISBN 10: 0684856360 ISBN 13: 9780684856360

Casa editrice: Simon & Schuster, 1999

Riassunto

The founder of Yoyodyne explains how marketing specialists can shape messages to promote a willing acceptance by consumers and offers advice on how to enhance marketing effectiveness by building long-term relationships with customers, creating trust, building brand awareness, and more. 40,000 first printing. Tour.

Su questo libro

Recensione:

Tom Peters Seth Godin moves to the front ranks of Internet Marketing Gurus with this masterful book. It's trite to say it, but this is a real "must read."

Business Week Seth Godin is the ultimate entrepreneur for the Information Age.

Robert Tercek Senior Vice-President, Sony Pictures Entertainment The principles of Permission Marketing are incredibly valuable to everyone involved in media today.

Lester Wunderman Chairman-Emeritus of Wunderman Cato Johnson, the largest direct-marketing firm in the world; author of Being Direct. Advertisers are going to have to learn how to deliver messages with frequency and low cost if they are to cope with the increasing competition for the consumer's attention. Seth Godin's Permission Marketing is a big idea.

William C. Taylor Founding Editor, Fast Company Godin and his colleagues are working to persuade some of the most powerful companies in the world to reinvent how they relate to their customers. His argument is as stark as it is radical: Advertising just doesn't work as well as it used to -- in part because there's so much of it, in part because people have learned to ignore it, in part because the rise of the Net means that companies can go beyond it.

Mark Kwamme CEO, CKS Group Permission Marketing is a testament to Godin's profound grasp of digital marketing. "Interruption Marketers" everywhere would do well to read this book.

Eric Hippeau Chaiman, Ziff-Davis, Inc. Finally, here's a measurable method for marketing in a world filled with clutter.

L'autore:

Seth Godin is Vice-President of Direct Marketing for Yahoo! He founded Yoyodyne, the first company to create promotions and direct-mail campaigns on-line, and helped build the company into the on-line Permission Marketing pioneer before selling it to Yahoo! in 1998. Yoyodyne clients included AT&T, Carter-Wallace, H&R Block, Sprint, Columbia Record Club, and hundreds of other companies.

Godin graduated from Tufts University in 1982 with a degree in computer science and philosophy, and he earned his MBA in marketing from Stanford Business School. From 1983 to 1986, he worked as a brand manager at Spinnaker Software, where he led the team that developed the first generation of multimedia products, working with such forward-thinking authors as Arthur C. Clarke and Michael Crichton. He is a recipient of the 1998 Momentum Award, honoring outstanding Internet industry accomplishments. His e-mail address is Seth@permission.com.

Su questa edizione

• Editore: Simon & Schuster
• Data di pubblicazione: 1999
• ISBN 10: 0684856360
• ISBN 13: 9780684856360
• Rilegatura: Copertina rigida
• Numero di pagine: 256