Articoli correlati a Permission Marketing: Strangers into Friends into Customers
Vice-President of Direct Marketing for Yahoo! and the man who BUSINESS WEEK calls 'the ultimate entrepreneur for the Information Age' explains Permission Marketing, the ground-breaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
L'autore:
Seth Godin was founder and CEO of Yoyodyne, the leading interactive marketing company, which Yahoo! acquired in 1998. He was Vice President of Direct Marketing at Yahoo! until he left to lecture full time. He is the author of several bestselling books including the classic PERMISSION MARKETING, SURVIVAL IS NOT ENOUGH, UNLEASHING THE IDEA VIRUS, PURPLE COW and ALL MARKETERS ARE LIARS.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreFree Press
- Data di pubblicazione2002
- ISBN 10 0743221427
- ISBN 13 9780743221429
- RilegaturaCopertina flessibile
- Numero di pagine256
- Valutazione libreria
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Condizioni: buonoThe book has been read but remains... Scopri di più su questo articolo
EUR 3,34
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EUR 5,60
Da: Regno Unito a: U.S.A.
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Permission Marketing: Strangers into Friends into Customers
Editore:
Free Press
(2002)
ISBN 10: 0743221427
ISBN 13: 9780743221429
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Paperback
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Descrizione libro Paperback. Condizione: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Codice articolo GOR001924456
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Permission Marketing: Strangers into Friends into Customers
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Descrizione libro Paperback. Condizione: Very Good. Permission Marketing: Strangers into Friends into Customers This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780743221429
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Permission Marketing: Strangers into Friends into Customers
Editore:
Simon & Schuster Ltd, United Kingdom, London
(2002)
ISBN 10: 0743221427
ISBN 13: 9780743221429
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Quantità: 5
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Valutazione libreria
Descrizione libro Paperback. Condizione: Very Good. Vice-President of Direct Marketing for Yahoo! and the man who BUSINESS WEEK calls 'the ultimate entrepreneur for the Information Age' explains Permission Marketing, the ground-breaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR001132368
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Permission Marketing: Strangers into Friends into Customers
Da:
Valutazione libreria
Descrizione libro Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780743221429
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EUR 5,57
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Permission Marketing: Strangers into Friends into Customers
Editore:
Free Press
(2002)
ISBN 10: 0743221427
ISBN 13: 9780743221429
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Descrizione libro Condizione: Acceptable. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00041234213
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Permission Marketing: Strangers into Friends into Customers
Editore:
Free Press
(2002)
ISBN 10: 0743221427
ISBN 13: 9780743221429
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Descrizione libro Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Codice articolo Z1-M-005-02546
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Permission Marketing: Strangers Into Friends Into Customers
Editore:
Free Press
(2002)
ISBN 10: 0743221427
ISBN 13: 9780743221429
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Descrizione libro Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780743221429. Codice articolo 9476609
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Permission Marketing: Strangers into Friends into Customers
Editore:
Free Press
(2002)
ISBN 10: 0743221427
ISBN 13: 9780743221429
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Descrizione libro Condizione: Very Good. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. Codice articolo 0743221427-2-3
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Foto dell'editore
Permission Marketing: Strangers into Friends into Customers
Editore:
Free Press
(2002)
ISBN 10: 0743221427
ISBN 13: 9780743221429
Antico o usato
Brossura
Quantità: 1
Da:
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Descrizione libro Condizione: Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within. Codice articolo bk0743221427xvz189zvxgdd
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