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Political parties today focus on the needs and wants of voters in the same way that businesses seek to serve consumers. Demonstrating how British political parties use sophisticated political marketing techniques to gain electoral success, Jennifer Lees-Marshment looks at how they conduct focus groups and opinion polls, then change their behavior and political stances in order to reflect their findings. She analyzes how parties in Britain now attempt to offer a complete product--including their leader, membership rights, and policies--to appeal to a majority of voters, rather than adhering to a political ideology and firm belief system.
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L'autore:
Jennifer Lees-Marshment is Research Fellow at the University of Aberdeen.
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- EditoreManchester Univ Pr
- Data di pubblicazione2001
- ISBN 10 0719060176
- ISBN 13 9780719060175
- RilegaturaCopertina flessibile
- Numero di pagine250
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Condizioni: discretoA readable copy of the book which... Scopri di più su questo articolo
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Political Marketing and British Political Parties: The Party's Just Begun
Editore:
Manchester University Press
(2002)
ISBN 10: 0719060176
ISBN 13: 9780719060175
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Paperback
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Descrizione libro Paperback. Condizione: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Codice articolo GOR006829130
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Political Marketing and British Political Parties: The Party's Just Begun
Editore:
Manchester University Press
(2002)
ISBN 10: 0719060176
ISBN 13: 9780719060175
Antico o usato
Paperback
Quantità: 1
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Valutazione libreria
Descrizione libro Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR002219943
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Political Marketing and British Political Parties: The Party's Just Begun (Political Analyses)
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Descrizione libro Paperback. Condizione: Very Good. Political Marketing and British Political Parties: The Party's Just Begun (Political Analyses) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780719060175
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Political Marketing and British Political Parties: The Party's Just Begun (Political Analyses)
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Valutazione libreria
Descrizione libro Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780719060175
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Foto dell'editore
Political Marketing and British Political Parties: The Party's Just Begun
Editore:
Manchester University Press
(2001)
ISBN 10: 0719060176
ISBN 13: 9780719060175
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Quantità: 1
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Descrizione libro Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780719060175. Codice articolo 9719268
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Foto dell'editore
Political Marketing and British Political Parties: The Party's Just Begun
Editore:
Manchester University Press
(2001)
ISBN 10: 0719060176
ISBN 13: 9780719060175
Antico o usato
Brossura
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780719060175. Codice articolo 9719270
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Political Marketing and British Political Parties: The Party's Just Begun
Editore:
Manchester University Press
(2001)
ISBN 10: 0719060176
ISBN 13: 9780719060175
Antico o usato
Brossura
Quantità: 1
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Valutazione libreria
Descrizione libro Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780719060175. Codice articolo 9951626
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Political Marketing and British Political Parties (Political Analyses) Lees-Marshment, Jennifer
Editore:
Manchester University Press
(2002)
ISBN 10: 0719060176
ISBN 13: 9780719060175
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Descrizione libro Condizione: Very Good. Some outer edges have minor scuffs. Cover has light scratches/marks. Textblock has shelf wear. Book content is in very good readable condition. Codice articolo 108280-5
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Political Marketing and British Political Parties: The Party*s Just Begun (Political Analyses)
Editore:
Manchester University Press
(2002)
ISBN 10: 0719060176
ISBN 13: 9780719060175
Antico o usato
Paperback
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Paperback. Condizione: Like New. Like New. book. Codice articolo D7F9-7-M-0719060176-6
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