The New Strategic Brand Management: Advanced Insights and Strategic Thinking

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9780749465155: The New Strategic Brand Management: Advanced Insights and Strategic Thinking

Adopted internationally by business schools, MBA programmes and marketing practitioners alike, "The New Strategic Brand Management" is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noel Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels, the new dynamics of targeting and the comeback of local brands.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Recensione:

"New exciting ideas and perspectives on brand building" ( Philip Kotler)

"Kapferer's book is one of the cornerstones of brand management in MBA programs today" (Anand P Rarnan, Senior Editor Harvard Business Review)

"A magisterial work on brands" ( Journal of Product & Brand Management)

Descrizione del libro:

Kapferer's essential, definitive reference source on brand management and strategic brand thinking for all marketing professionals and students.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

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Kapferer, Jean-Noel
ISBN 10: 0749465158 ISBN 13: 9780749465155
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Descrizione libro Condizione libro: New. Depending on your location, this item may ship from the US or UK. Codice libro della libreria 97807494651550000000

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Jean Noel Kapferer
Editore: Kogan Page Ltd, United Kingdom (2012)
ISBN 10: 0749465158 ISBN 13: 9780749465155
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Descrizione libro Kogan Page Ltd, United Kingdom, 2012. Paperback. Condizione libro: New. 5th Revised edition. 241 x 188 mm. Language: English . Brand New Book. Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noel Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels, the new dynamics of targeting and the comeback of local brands. Codice libro della libreria AA99780749465155

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Jean Noel Kapferer
Editore: Kogan Page Ltd, United Kingdom (2012)
ISBN 10: 0749465158 ISBN 13: 9780749465155
Nuovi Paperback Quantità: 10
Da
The Book Depository
(London, Regno Unito)
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Descrizione libro Kogan Page Ltd, United Kingdom, 2012. Paperback. Condizione libro: New. 5th Revised edition. 241 x 188 mm. Language: English . Brand New Book. Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noel Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels, the new dynamics of targeting and the comeback of local brands. Codice libro della libreria AA99780749465155

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Jean Noel Kapferer
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ISBN 10: 0749465158 ISBN 13: 9780749465155
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Descrizione libro Kogan Page Ltd, 2012. PAP. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria F6-9780749465155

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Kapferer, Jean-Noel
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ISBN 10: 0749465158 ISBN 13: 9780749465155
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Descrizione libro Kogan Page, 2012. Condizione libro: New. 2012. Fifth Edition. Paperback. Suitable for senior strategists, positioning professionals and postgraduate students, this book reveals and explains various techniques used by companies worldwide. It covers the leading issues faced by the brand strategists, supported by an array of international case studies. Num Pages: 512 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 244 x 190 x 26. Weight in Grams: 976. . . . . . . Codice libro della libreria V9780749465155

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Jean Noel Kapferer
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ISBN 10: 0749465158 ISBN 13: 9780749465155
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Descrizione libro Kogan Page Ltd 2012-01-03, London, 2012. paperback. Condizione libro: New. Codice libro della libreria 9780749465155

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Jean Noel Kapferer
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Descrizione libro Kogan Page Ltd. Paperback. Condizione libro: new. BRAND NEW, The New Strategic Brand Management: Advanced Insights and Strategic Thinking (5th Revised edition), Jean Noel Kapferer, Adopted internationally by business schools, MBA programmes and marketing practitioners alike, "The New Strategic Brand Management" is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noel Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels, the new dynamics of targeting and the comeback of local brands. Codice libro della libreria B9780749465155

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Kapferer, Jean-Noel
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ISBN 10: 0749465158 ISBN 13: 9780749465155
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Descrizione libro Kogan Page. Condizione libro: New. 2012. Fifth Edition. Paperback. Suitable for senior strategists, positioning professionals and postgraduate students, this book reveals and explains various techniques used by companies worldwide. It covers the leading issues faced by the brand strategists, supported by an array of international case studies. Num Pages: 512 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 244 x 190 x 26. Weight in Grams: 976. . . . . . Books ship from the US and Ireland. Codice libro della libreria V9780749465155

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Descrizione libro Paperback. Condizione libro: New. Not Signed; Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as o. book. Codice libro della libreria ria9780749465155_rkm

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Descrizione libro Condizione libro: New. Bookseller Inventory # ST0749465158. Codice libro della libreria ST0749465158

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