The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)

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9780749465155: The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)

Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students.  Over the years it has established a reputation as one of the leading works on brand strategy.

The fifth edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking, with dedicated sections for specific types of brands (luxury, corporate and retail), international examples, and case studies from companies such as Audi, Nivea, Toyota and Absolut Vodka. Explaining the latest techniques used by companies worldwide, author Jean-Noël Kapferer covers all the leading issues faced by brand strategists today. With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels, the new dynamics of targeting and the comeback of local brands.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Book Description:

A widely used reference on brand management and strategic brand thinking for marketing professionals and students

About the Author:


Jean-Noël Kapferer
is an internationally recognized authority on brands and brand management. A Professor of Marketing Strategy at HEC Graduate School of Management in France, he holds a PhD from Northwestern University. He is also the author of The Luxury Strategy (Kogan Page).

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

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Jean-Noel Kapferer
ISBN 10: 0749465158 ISBN 13: 9780749465155
Nuovi Paperback Quantità: 5
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PRIORITY BOOKS
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Descrizione libro Paperback. Condizione libro: New. Softcover Book, New Condition, Fast Shipping. Ready in Stock. 5th Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. 512 pages, Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. Codice libro della libreria 347680

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Jean-Noel Kapferer
ISBN 10: 0749465158 ISBN 13: 9780749465155
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Descrizione libro Paperback. Condizione libro: New. New, Softcover International Edition, Printed in Black and White, Only USPS Media mail Shipping ONLY, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Codice libro della libreria 18758

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Jean Noel Kapferer
Editore: Kogan Page Ltd, United Kingdom (2012)
ISBN 10: 0749465158 ISBN 13: 9780749465155
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Descrizione libro Kogan Page Ltd, United Kingdom, 2012. Paperback. Condizione libro: New. 5th Revised edition. Language: English . Brand New Book. Adopted internationally by business schools and MBA programmes, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy, but also has become synonymous with the topic itself. Using an array of international case studies, Jean-Noel Kapferer covers all the leading issues faced by brand strategists today. With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels and the comeback of local brands. This updated fifth edition of The New Strategic Brand Management builds on its impressive reputation, including new information to enable students and practitioners to stay up to date with targeting, adding recent research and market knowledge to the discipline. With dedicated sections for specific types of brands (luxury, corporate and retail), international examples and case studies from companies such as Audi, Nivea, Toyota and Absolut Vodka, plus models and frameworks such as the Brand Identity Prism, it remains at the forefront of strategic brand thinking. Codice libro della libreria AA99780749465155

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Jean Noel Kapferer
Editore: Kogan Page Ltd, United Kingdom (2012)
ISBN 10: 0749465158 ISBN 13: 9780749465155
Nuovi Paperback Quantità: 10
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Descrizione libro Kogan Page Ltd, United Kingdom, 2012. Paperback. Condizione libro: New. 5th Revised edition. Language: English . Brand New Book. Adopted internationally by business schools and MBA programmes, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy, but also has become synonymous with the topic itself. Using an array of international case studies, Jean-Noel Kapferer covers all the leading issues faced by brand strategists today. With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels and the comeback of local brands. This updated fifth edition of The New Strategic Brand Management builds on its impressive reputation, including new information to enable students and practitioners to stay up to date with targeting, adding recent research and market knowledge to the discipline. With dedicated sections for specific types of brands (luxury, corporate and retail), international examples and case studies from companies such as Audi, Nivea, Toyota and Absolut Vodka, plus models and frameworks such as the Brand Identity Prism, it remains at the forefront of strategic brand thinking. Codice libro della libreria AA99780749465155

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Jean-Noël Kapferer
Editore: Kogan Page 2012-01-03, London (2012)
ISBN 10: 0749465158 ISBN 13: 9780749465155
Nuovi paperback Quantità: 10
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Descrizione libro Kogan Page 2012-01-03, London, 2012. paperback. Condizione libro: New. Codice libro della libreria 9780749465155

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Kapferer, Jean-Noël
Editore: Kogan Page Ltd (2012)
ISBN 10: 0749465158 ISBN 13: 9780749465155
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Descrizione libro Kogan Page Ltd, 2012. PAP. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria F6-9780749465155

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Kapferer, Jean-Noel
Editore: Kogan Page (2012)
ISBN 10: 0749465158 ISBN 13: 9780749465155
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Descrizione libro Kogan Page, 2012. Condizione libro: New. 2012. 5th Edition. Paperback. Suitable for senior strategists, positioning professionals and postgraduate students, this book reveals and explains various techniques used by companies worldwide. It covers the leading issues faced by the brand strategists, supported by an array of international case studies. Num Pages: 512 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 244 x 190 x 26. Weight in Grams: 976. . . . . . . Codice libro della libreria V9780749465155

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Kapferer, Jean-Noel
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ISBN 10: 0749465158 ISBN 13: 9780749465155
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Descrizione libro Kogan Page. Condizione libro: New. 2012. 5th Edition. Paperback. Suitable for senior strategists, positioning professionals and postgraduate students, this book reveals and explains various techniques used by companies worldwide. It covers the leading issues faced by the brand strategists, supported by an array of international case studies. Num Pages: 512 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 244 x 190 x 26. Weight in Grams: 976. . . . . . Books ship from the US and Ireland. Codice libro della libreria V9780749465155

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Jean Noel Kapferer
Editore: Kogan Page Ltd
ISBN 10: 0749465158 ISBN 13: 9780749465155
Nuovi Paperback Quantità: 5
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Descrizione libro Kogan Page Ltd. Paperback. Condizione libro: new. BRAND NEW, The New Strategic Brand Management: Advanced Insights and Strategic Thinking (5th Revised edition), Jean Noel Kapferer, Adopted internationally by business schools, MBA programmes and marketing practitioners alike, "The New Strategic Brand Management" is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noel Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels, the new dynamics of targeting and the comeback of local brands. Codice libro della libreria B9780749465155

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Descrizione libro Condizione libro: New. Depending on your location, this item may ship from the US or UK. Codice libro della libreria 97807494651550000000

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