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Editore: Kogan Page, 1997
ISBN 10: 0749420693ISBN 13: 9780749420697
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Libro
Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Editore: Kogan Page Ltd, United Kingdom, London, 2008
ISBN 10: 0749450851ISBN 13: 9780749450854
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Libro
Paperback. Condizione: Very Good. Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noel Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on a wealth of topics including: brand architecture and diversity strategies; market adaptation approaches; positioning in the private label and store brand environment, and much, much more. Whether you work for an international company seeking to leverage maximum financial value for your brand, or whether you are looking for practical guidance on brand management itself, Kapferer's market-leading book is the one you should be reading to develop the most robust and watertight approach for your company. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Editore: Kogan Page Ltd, United Kingdom, London, 2004
ISBN 10: 0749442832ISBN 13: 9780749442835
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Libro
Paperback. Condizione: Very Good. Praise and Reviews "the best book on brands yet" - Design Magazine "New exciting ideas and perspectives on brand building are offered that have been absent from our literature." - Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management "Managing a brand without reading this book is like driving a car without your license." - Haesun Lee, Senior Vice President of Marketing, AMOREPACIFIC Co, Korea "Kapferer's hierarchy of brands is an extrordinary insight" - Sam Hill and Chris Lederer, authors of The Infinite Asset, Harvard Business School Press "One of the definitive resources on branding for marketing professionals worldwide." - Vikas Kumar, The Economic Times, India "One of the best books on brand management. Kapferer is thought provoking and always able to create new insights on various brand related topics." - Rik Riezebos, CEO Brand Capital and director of EURIB / European Institute for Brand Management The first two editions of Strategic Brand Management were published to great critical acclaim. The New Strategic Brand Management has been rewritten and fully revised to bring readers absolutely up-to-date with the dramatic changes that have taken place in brand management worldwide. Dealing with the concept and practice of brand management in its totality, it is packed with fresh examples and case studies of brands from all over the world, paying particular attention to global brands. It also looks at the hype surrounding branding and stresses the role of sound business decisions when building a brand. There are several new chapters, including: brand and business building the challenge of growth in mature markets managing retail brands. Plus completely new sections on innovation and its role in growing and reinventing brands, and corporate branding. The New Strategic Brand Management will provide all marketing and brand managers with a thorough understanding of the new rules of brand management and how to put them into practice. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Editore: Kogan Page, 2008
ISBN 10: 0749450851ISBN 13: 9780749450854
Da: MusicMagpie, Stockport, Regno Unito
Libro
Condizione: Very Good. 1694686052. 9/14/2023 10:07:32 AM.
Editore: Kogan Page Ltd, 1997
ISBN 10: 0749420693ISBN 13: 9780749420697
Da: Reuseabook, Gloucester, GLOS, Regno Unito
Libro
Paperback. Condizione: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover.
Editore: Kogan Page Ltd, 1997
ISBN 10: 0749420693ISBN 13: 9780749420697
Da: Reuseabook, Gloucester, GLOS, Regno Unito
Libro
Paperback. Condizione: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Grubby book may have mild dirt or some staining, mostly on the edges of pages.
Editore: Free Press, 1994
ISBN 10: 0029170451ISBN 13: 9780029170458
Da: medimops, Berlin, Germania
Libro
Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
Editore: Kogan Page, 2004
ISBN 10: 0749442832ISBN 13: 9780749442835
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Libro
Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.75.
Editore: Kogan Page, 1997
ISBN 10: 0749420693ISBN 13: 9780749420697
Da: medimops, Berlin, Germania
Libro
Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
Editore: Kogan Page, 2008
ISBN 10: 0749450851ISBN 13: 9780749450854
Da: medimops, Berlin, Germania
Libro
Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
Editore: Kogan Page, 2008
ISBN 10: 0749450851ISBN 13: 9780749450854
Da: medimops, Berlin, Germania
Libro
Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
Editore: Kogan Page Ltd, 1995
ISBN 10: 0749416335ISBN 13: 9780749416331
Da: WeBuyBooks, Rossendale, LANCS, Regno Unito
Libro
Condizione: Good. Most items will be dispatched the same or the next working day.
Editore: Kogan Page, 2012
ISBN 10: 0749465158ISBN 13: 9780749465155
Da: Goodwill, Brooklyn Park, MN, U.S.A.
Libro
Condizione: Acceptable. There is handwriting and/or underlining and or highlighting in the book Corners are bent. Cover/Case has some rubbing and edgewear. Access codes, CDs, slipcovers and other accessories may not be included.
Editore: Kogan Page Business Books, 2004
ISBN 10: 0749442832ISBN 13: 9780749442835
Da: medimops, Berlin, Germania
Libro
Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
Editore: Kogan Page, 2012
ISBN 10: 0749465158ISBN 13: 9780749465155
Da: Anybook.com, Lincoln, Regno Unito
Libro
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780749465155.
Editore: Kogan Page, 2012
ISBN 10: 0749465158ISBN 13: 9780749465155
Da: Book Deals, Tucson, AZ, U.S.A.
Libro
Condizione: Fair. Acceptable/Fair condition. Book is worn, but the pages are complete, and the text is legible. Has wear to binding and pages, may be ex-library.
Editore: Kogan Page, 2012
ISBN 10: 0749465158ISBN 13: 9780749465155
Da: Books Unplugged, Amherst, NY, U.S.A.
Libro
Condizione: Fair. Buy with confidence! Book is in acceptable condition with wear to the pages, binding, and some marks within.
Editore: Kogan Page, 2012
ISBN 10: 0749465158ISBN 13: 9780749465155
Da: Book Deals, Tucson, AZ, U.S.A.
Libro
Condizione: Good. Good condition. This is the average used book, that has all pages or leaves present, but may include writing. Book may be ex-library with stamps and stickers.
Editore: Kogan Page Ltd, 1995
ISBN 10: 0749416335ISBN 13: 9780749416331
Da: Antiquariat Bookfarm, Löbnitz, Germania
Libro
Paperback ed. Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, ein paar Gebrauchsspuren. Ex-library with stamp and library-signature. GOOD condition, some traces of use. Pr BIIca 31 9780749416331 Sprache: Englisch Gewicht in Gramm: 550.
Editore: Kogan Page Ltd 1992-11-30, 1992
ISBN 10: 0749406976ISBN 13: 9780749406974
Da: MULTI BOOK, Cerreto Laziale, RM, Italia
Libro
rilegato. Condizione: Buono (Good). 9780749406974 Buono (Good) .
Editore: Kogan Page, 2012
ISBN 10: 0749465158ISBN 13: 9780749465155
Da: GoldenWavesOfBooks, Fayetteville, TX, U.S.A.
Libro
Paperback. Condizione: new. New. Fast Shipping and good customer service.
Editore: Kogan Page, 2012
ISBN 10: 0749465158ISBN 13: 9780749465155
Da: GoldBooks, Denver, CO, U.S.A.
Libro
Paperback. Condizione: new. New Copy. Customer Service Guaranteed.
Editore: Kogan Page, 2012
ISBN 10: 0749465158ISBN 13: 9780749465155
Da: LibraryMercantile, Humble, TX, U.S.A.
Libro
Condizione: new.
Editore: Kogan Page, 2012
ISBN 10: 0749465158ISBN 13: 9780749465155
Da: GreatBookPrices, Columbia, MD, U.S.A.
Libro
Condizione: As New. Unread book in perfect condition.
Editore: Kogan Page, 2012
ISBN 10: 0749465158ISBN 13: 9780749465155
Da: GreatBookPrices, Columbia, MD, U.S.A.
Libro
Condizione: New.
Editore: Kogan Page 2012-01-03, London, 2012
ISBN 10: 0749465158ISBN 13: 9780749465155
Da: Blackwell's, London, Regno Unito
Libro
paperback. Condizione: New. Language: ENG.
Editore: Kogan Page, 2012
ISBN 10: 0749465158ISBN 13: 9780749465155
Da: Campbell Bookstore, Austin, TX, U.S.A.
Libro
Condizione: very good.
Editore: Kogan Page, 2012
ISBN 10: 0749465158ISBN 13: 9780749465155
Da: SGS Trading Inc, Franklin Lakes, NJ, U.S.A.
Libro
Paperback. Condizione: Good. Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLYNO ACCESS CODE, NO CD, Ships with Emailed Tracking.
Editore: Kogan Page, 2012
ISBN 10: 0749465158ISBN 13: 9780749465155
Da: Books Unplugged, Amherst, NY, U.S.A.
Libro
Condizione: New. Buy with confidence! Book is in new, never-used condition.
Editore: Kogan Page, 2012
ISBN 10: 0749465158ISBN 13: 9780749465155
Da: GreatBookPricesUK, Castle Donington, DERBY, Regno Unito
Libro
Condizione: New.