The contributors discuss the roots of the thesis, the rationalization of late modern life, the effects of increasing cultural commodification, the continuing prominence of American cultural and economic imperialism and the impact of globalization on social and cultural life. The strengths and weaknesses of the McDonaldization thesis are clearly evaluated and the irrational consequences of rationalization are pinpointed and critically
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`Consumer capitalism may be spreading everywhere, but not without opposition. As Resisting McDonaldization shows, a wide variety of people and movements struggle to maintain the local, to combine economic development with greater equality and justice, and to pursue alternative visions of the global future. The essays are trenchant and timely' - Craig Calhoun, New York University, USA
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Descrizione libro Condizione: New. Codice articolo 6372864-n
Descrizione libro HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000. Codice articolo FJ-9780761955177
Descrizione libro Condizione: New. Codice articolo 6372864-n
Descrizione libro HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000. Codice articolo FJ-9780761955177
Descrizione libro Condizione: new. Codice articolo C5Y0QEMFK1
Descrizione libro Hardcover. Condizione: new. Hardcover. The McDonaldization thesis argued that contemporary life is succumbing to the standardisation, flexibility and predictability of fast-food service. Restisting McDonaldization engages in a critical appraisal of this thesis. Among the topics discusses are: the rationalization of modern life - the effects of increasing cultural commodification - the impact of globalization on social and cultural life - the changing character of consmer culture - the increasing significance of technology in cultural relations - the politics of modern citizenship Resisting McDonaldization engages in a critical appraisal of the McDonaldization thesis, which argues that contemporary life is succumbing to the standardisation, flexibility and predictability of fast-food service. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Codice articolo 9780761955177
Descrizione libro Hardcover. Condizione: Brand New. 1st edition. 261 pages. 10.00x6.50x0.75 inches. In Stock. Codice articolo __0761955178
Descrizione libro Hardback. Condizione: New. New copy - Usually dispatched within 4 working days. Codice articolo B9780761955177