The contributors discuss the roots of the thesis, the rationalization of late modern life, the effects of increasing cultural commodification, the continuing prominence of American cultural and economic imperialism and the impact of globalization on social and cultural life. The strengths and weaknesses of the McDonaldization thesis are clearly evaluated and the irrational consequences of rationalization are pinpointed and critically
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`Consumer capitalism may be spreading everywhere, but not without opposition. As Resisting McDonaldization shows, a wide variety of people and movements struggle to maintain the local, to combine economic development with greater equality and justice, and to pursue alternative visions of the global future. The essays are trenchant and timely' - Craig Calhoun, New York University, USA
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Descrizione libro Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. The McDonaldization thesis argued that contemporary life is succumbing to the standardization, flexibility and predictability of fast-food service. This text makes a critical appraisal of the thesis, discussing the rationalization of modern life, consumer c. Codice articolo 447057792