Persuasion: Social Influence and Compliance Gaining, 5e (International Student Edition) - Brossura

Gass, Robert H; Seiter, John S

Brossura

ISBN 10: 1138090875 ISBN 13: 9781138090873

Casa editrice: Routledge, 2017

Riassunto

Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion.  It then encourages them to develop and apply general conclusions about persuasion in real-world settings.

The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning.

Su questo libro

L'autore:

Robert H. Gass, California State University, Fullerton
John S. Seiter, Utah State University

Su questa edizione

• Editore: Routledge
• Data di pubblicazione: 2017
• ISBN 10: 1138090875
• ISBN 13: 9781138090873
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 400