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Persuasion: Social Influence and Compliance Gaining: Social Influence and Compliance Gaining Plus MySearchLab with eText -- Access Card Package - Brossura

 
9780205956258: Persuasion: Social Influence and Compliance Gaining: Social Influence and Compliance Gaining Plus MySearchLab with eText -- Access Card Package

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--A comprehensive overview of persuasion theory

Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings.

The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning.

This text is available in a variety of formats — print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab.

Learning Goals

Upon completing this book, readers will be able to:

  • Understand how persuasion works
  • Discuss the impact culture has on persuasion
  • Understand and identify key differences among persuasion, propaganda, and manipulation

0205956254 / 9780205956258 Persuasion: Social Inflence and Compliance Gaining Plus MySearchLab with eText -- Access Card Package

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0205239927 / 9780205239924 MySearchLab with Pearson eText -- Valuepack Access Card

0205912966 / 9780205912964 Persuasion: Social Influence and Compliance Gaining

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Product Description

Book by Gass Robert H Seiter John S

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  • EditorePearson College Div
  • Data di pubblicazione2015
  • ISBN 10 0205956254
  • ISBN 13 9780205956258
  • RilegaturaCopertina flessibile
  • Numero edizione5
  • Numero di pagine390

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Gass, Robert H., Seiter, John S.
Editore: Pearson, 2013
ISBN 10: 0205956254 ISBN 13: 9780205956258
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Condizione: Good. Item in good condition and has highlighting/writing on text. Used texts may not contain supplemental items such as CDs, info-trac etc. Codice articolo 00039461603

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