Persuasion: Social Influence and Compliance Gaining: Social Influence and Compliance Gaining Plus MySearchLab with eText -- Access Card Package - Brossura

Gass, Robert H.; Seiter, John S.

Brossura

ISBN 10: 0205956254 ISBN 13: 9780205956258

Casa editrice: Pearson College Div, 2015

Riassunto

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--A comprehensive overview of persuasion theory

Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings.

The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning.

This text is available in a variety of formats — print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab.

Learning Goals

Upon completing this book, readers will be able to:

• Understand how persuasion works
• Discuss the impact culture has on persuasion
• Understand and identify key differences among persuasion, propaganda, and manipulation

0205956254 / 9780205956258 Persuasion: Social Inflence and Compliance Gaining Plus MySearchLab with eText -- Access Card Package

Package consists of

0205239927 / 9780205239924 MySearchLab with Pearson eText -- Valuepack Access Card

0205912966 / 9780205912964 Persuasion: Social Influence and Compliance Gaining

Su questo libro

Product Description

Book by Gass Robert H Seiter John S

Su questa edizione

• Editore: Pearson College Div
• Data di pubblicazione: 2015
• ISBN 10: 0205956254
• ISBN 13: 9780205956258
• Rilegatura: Copertina flessibile
• Numero edizione: 5
• Numero di pagine: 390