Persuasion: Social Influence and Compliance Gaining - Rilegato

Gass, Robert H; Seiter, John S

Rilegato

ISBN 10: 1138630594 ISBN 13: 9781138630598

Casa editrice: Routledge, 2018

Riassunto

Now in its Sixth Edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeal to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features an expanded treatment of digital and social media, up-to-date research on theory and practice, and enhanced discussions of topics such as political campaigning, emotional marketing, olfactory influence, and ethics. Instructors can also use the book’s downloadable test bank, instructor’s manual, and PowerPoint slides in preparing course material.

Su questo libro

L'autore:

Robert H. Gass is Professor Emeritus of Communication Studies at California State University, USA.

John S. Seiter is Professor in the Department of Languages, Philosophy, and Communication Studies at Utah State University, USA.

Su questa edizione

• Editore: Routledge
• Data di pubblicazione: 2018
• ISBN 10: 1138630594
• ISBN 13: 9781138630598
• Rilegatura: Copertina rigida
• Numero edizione: 6
• Numero di pagine: 450