Export Strategy: Markets and Competition (RLE Marketing) - Rilegato

Piercy, Nigel

Rilegato

ISBN 10: 1138790192 ISBN 13: 9781138790193

Casa editrice: Routledge, 2014

Riassunto

This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market strategy is the competitive base for a company’s exporting, particularly in balancing price and non-price forms of competition, and this is assessed in the second part of the book.

Su questo libro

L'autore

Multivolume collection by leading authors in the field

Contenuti

Part 1: Export Management 1. Introduction 2. Export In the Firm 3. Export Marketing Part 2: Export Market Strategy 4. Market Concentration 5. Market Spreading 6. Export Market Choice: Concentration or Spreading? Part 3: Competitive Strategy in Exporting 7. Export Competition 8. Price Policy 9. Export Pricing 10. Non-Price Competition in Exporting Part 4: Implications and Overview 11. International Competitive Strategies 12. An Overview and the Strategic Audit.

Su questa edizione

• Editore: Routledge
• Data di pubblicazione: 2014
• ISBN 10: 1138790192
• ISBN 13: 9781138790193
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 284