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Now in its fourth edition, Ads, Fads, and Consumer Culture deals with the impact of advertising upon American character and culture. It offers a definition of advertising, explains the way advertising agencies work, discusses the functions of advertising, and provides a psycho-cultural perspective on advertising. Among the topics it deals with are the role of brands in selling products and the problem of self-alienation and its relation to consumption. It also analyzes consumer cultures, places advertising in the communication process, and considers the use of sexuality in advertising, political advertising, and marketing theory. The marketing discussion deals with the Values and Lifestyle Typology (VALS) and the Claritas typology. The chapters analyzing print advertisements and television commercials are distinctive features of the book. For print advertising, it provides a list of topics to consider in analyzing print advertising and then provides a detailed analysis of a fascinating Fidji perfume advertisement that shows a Polynesian woman with a snake around her neck. It provides a semiotic, psychoanalytic, sociological, Marxist, mythic, and Feminist analysis of this advertisement. For television commercials, it analyzes the famous Macintosh '1984' commercials in a number of different ways as well. In the last chapter it speculates about the role of advertising in selling drugs to people, children and advertising, and the problems advertising agencies have in getting people's attention. It also offers a glossary to terms used in the book and an annotated bibliography.
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L'autore:
Arthur Asa Berger is professor emeritus of broadcast and electronic communication arts at San Francisco State University.
Product Description:
Book by Asa Berger Arthur
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreRowman & Littlefield Pub Inc
- Data di pubblicazione2011
- ISBN 10 1442206691
- ISBN 13 9781442206694
- RilegaturaCopertina flessibile
- Numero edizione4
- Numero di pagine233
- Valutazione libreria
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Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society
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Rowman & Littlefield Publishers
(2011)
ISBN 10: 1442206691
ISBN 13: 9781442206694
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Descrizione libro Paperback. Condizione: New. 4th Edition. BRAND NEW, Perfect Shape, No Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!. Codice articolo 9070841
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Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society
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Rowman & Littlefield Publishers
(2011)
ISBN 10: 1442206691
ISBN 13: 9781442206694
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Descrizione libro Condizione: New. Book is in NEW condition. Codice articolo 1442206691-2-1
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Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society
Editore:
Rowman & Littlefield Publishers
(2011)
ISBN 10: 1442206691
ISBN 13: 9781442206694
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Descrizione libro Condizione: New. New! This book is in the same immaculate condition as when it was published. Codice articolo 353-1442206691-new
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