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Now in its fourth edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. This new edition features up-to-date examples and new theoretical material, including expanded discussions of a number of topics, such as Weber's study of religion and its role in consumption, the role of the unconscious and emotion in shaping consumer behavior, the way brands shape the behavior of 'mall girls,' sexuality and advertising, and Maslow's theory of needs. The book also comes complete with updated ads and Berger's signature drawings. Whether they are new to Berger's lively style of teaching and writing or loyal adopters, advertising and media professors will want to check out the latest edition of this text.
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Arthur Asa Berger is professor emeritus of broadcast and electronic communication arts at San Francisco State University.Product Description:
Book by Asa Berger Arthur
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Descrizione libro Rowman & Littlefield Publishers, 2011. Condizione: New. book. Codice articolo M1442206691
Descrizione libro Rowman & Littlefield Publishers, 2011. Paperback. Condizione: New. No.1 BESTSELLERS - great prices, friendly customer service â€" all orders are dispatched next working day. Codice articolo mon0000532054
Descrizione libro Rowman & Littlefield Publishers, 2011. Paperback. Condizione: New. 4th Edition. Codice articolo DADAX1442206691