The Moral Advantage: How to Succeed in Business by Doing the Right Thing - Rilegato

Damon, William

Rilegato

ISBN 10: 1576752062 ISBN 13: 9781576752067

Casa editrice: Berrett-Koehler Publishers, 2004

Riassunto

The Moral Advantage shows how to achieve success in the business world without compromising moral convictions

In fact, it describes ways in which moral insights can be used to gain a competitive advantage―for example, through the creative use of moral imagination to develop highly marketable products and services.

By showing how to employ rather than trade off moral standards, The Moral Advantage offers a formula for building a business career that is both personally and materially rewarding.

Su questo libro

Recensione:

"Moral Advantage—what a great idea, especially in business!  Wouldn't it be an odd world—and even an odd God—if doing the right thing mostly brought penalties, instead of advantages?  A great insight, then, but does it hold up to examination?  That's the adventure of this book.  
—Michael Novak, George Frederick Jewett Scholar in Religion, Philosophy, and Public Policy, The American Enterprise Institute, and author of The Spirit of Democratic Capitalism

"Bill Damon's book delivers what no other does—a strong argument replete with examples and research—to show that integrity and moral purpose can support long-term success in business.  The Moral Advantage is a refreshing read and a much needed guidepost in this day and age."
—Michael McCaskey, Chairman of the Board, The Chicago Bears

"Can business leaders turn in excellent results, improve shareholder value, and yet behave morally and ethically? In The Moral Advantage, Bill Damon answers a resounding YES! Damon's touchstone is moral identity—not easy to achieve, but a powerful guidepost to business decision-making. His ideas will inspire a new generation of business leaders."
—Noel Capon, R.C. Kopf Professor of International Marketing and Chair of Conduct Committee, Graduate School of Business, Columbia University

"The Moral Advantage shatters perfectionist views of business ethics that put profit and conscience in separate camps."
—Laura L. Nash, Ph.D., Senior Lecturer, Harvard Business School

L'autore:

William Damon is Professor of Education at Stanford University; Senior Fellow at the Hoover Institution on War, Revolution, and Peace; and Director of the Center on Adolescence at Stanford. Prior to coming to California, he was University Professor and Director of the Center for the Study of Human Development at Brown University in Providence, Rhode Island.
Damon has written widely on moral commitment at all stages of life. For the past seven years, Damon has been working on a collaborative project (with Howard Gardner and Mihaly Csikszentmihalyi) aimed at fostering excellence and social responsibility in key domains of contemporary work. The domains include business, journalism, the sciences, the arts, higher education, and philanthropy. As part of this broad “Good Work” project (www.goodworkproject.org), Damon has teamed up with a group of leading journalists (the Washington-based Committee for Concerned Journalists) to create a “traveling curriculum” in journalism studies (see www.journalism .org). This training program has already brought principles of good work to hundreds of print, broadcast, and Internet newsrooms.

Su questa edizione

• Editore: Berrett-Koehler Publishers
• Data di pubblicazione: 2004
• ISBN 10: 1576752062
• ISBN 13: 9781576752067
• Rilegatura: Copertina rigida
• Numero di pagine: 192