Values-Driven Business: How to Change the World, Make Money, and Have Fun: 1 - Brossura

Cohen, Ben; Warwick, Mal

Brossura

ISBN 10: 1576753581 ISBN 13: 9781576753583

Casa editrice: Berrett-Koehler Publishers, 2006

Riassunto

There’s no shortage of books on how to run small businesses

But the specialised literature dealing with the increasingly high-profile topic of “corporate social responsibility” (CSR) deals almost exclusively with the concerns of large corporations.

There is no widely available information about the special value―and special challenges―of socially responsible business practices for small- or medium-size companies.

Values-Driven Business fills this gap. This book responds to changes in American culture as much as it does to changing attitudes in the business community. The marketplace is becoming increasingly concerned about where and how products are produced and how well employees are treated. Companies can no longer focus exclusively on making profits and ignore their employees’ personal and family aspirations, the needs of the communities where they do business, and the burden they place on the natural environment.

Su questo libro

Recensione:

“Cohen and Warwick use simple language and abundant examples to show how any company, no matter how small, can do well by doing good.”
—Russ Feingold, United States Senator

"Invaluable reading for those starting or running a small- to mid-sized business—and for entrepreneurial students in business schools. A practical, easy-to-read guide to running a socially responsible business from some of the most innovative and successful pioneers in the field."
—Professor Kellie A. McElhaney, Executive Director, Center for Responsible Business, Haas School of Business, University of California, Berkeley

L'autore:

Mal Warwick has been active in promoting social and environmental responsibility in the business community nationwide for more than a decade. He was a cofounder of Business for Social Responsibility and served on its board during its inaugural year.
155In 2001, after more than a decade as an active member, he was elected to the board of Social Venture Network and served as chair (2002–2006). He also served on the Founding Advisory Board of the Center for Responsible Business at the Haas School of Business at the University of California, Berkeley, in 2002–2003.
As a consultant, author, and public speaker, Mal has been involved in the not-for-profit sector for more than forty years. He is the founder and chairman of Mal Warwick & Associates, a fund-raising and marketing agency that has served nonprofit organizations since 1979, and founded or cofounded three other companies that provide fund-raising services to nonprofit organizations throughout the country. He has written, coauthored, or edited seventeen previous books, including the standard fund-raising texts, Revolution in the Mailbox and How to Write Successful Fundraising Letters. Mal is a popular speaker and workshop leader at gatherings of fundraisers throughout the world. He has taught fund-raising on six continents to non- profit leaders from more than 100 countries.

Su questa edizione

• Editore: Berrett-Koehler Publishers
• Data di pubblicazione: 2006
• ISBN 10: 1576753581
• ISBN 13: 9781576753583
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 192