Spese di spedizione:
EUR 2,42
In U.S.A.
Descrizione libro Condizione: New. Codice articolo 30563430-n
Descrizione libro Hardcover. Condizione: new. Codice articolo 9781864707700
Descrizione libro Hardback. Condizione: New. New copy - Usually dispatched within 7-11 working days. Codice articolo B9781864707700
Descrizione libro Condizione: New. 2018. Hardcover. . . . . . Codice articolo V9781864707700
Descrizione libro Condizione: New. Codice articolo 30563430-n
Descrizione libro Condizione: New. 2018. Hardcover. . . . . . Books ship from the US and Ireland. Codice articolo V9781864707700
Descrizione libro Hardcover. Condizione: new. Hardcover. With the rapid development of the cultural tourism industry, how can we introduce local products to the market? The answer is, of course, through their packaging. Featuring exquisitely crafted packaging designs of local products from around the world, including China, Japan, Russia, Spain, Portugal, Italy, this book demonstrates how design appeals to the tourist. The special characteristics that make these local product packaging examples unique are introduced alongside the products themselves, telling the reader a little about their origins. Flat plans of the packaging demonstrate its structure, and the design is explored in detail. AUTHOR: Yang Meng is the Vice President, associate professor, and master tutor of Shenyang Aerospace University. His research centres mainly on regional characteristics of cultural symbols and brand design, as well as the problem of transforming cultural heritage resources into design. SELLING POINTS: . Packaging is vital for promoting local products and culture; this book collects innovative examples from across the world . Flat plans of the packaging and analysis of their designs are included, alongside an introduction of each product and its origins . Of interest to design students 540 colour images Packaging is vital for promoting local products and culture; this book collects innovative examples from around the world. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Codice articolo 9781864707700