Articoli correlati a Building a Global Brand in Sports: The Case of National...
Building a Global Brand in Sports: The Case of National Basketball Association and an Empirical Analysis of the Italian Market - Brossura
This work is about the different strategies used by sports brands to build a global image and gain brand equity from its fans. The investigated subject is the National Basketball Association, the American league of professional basketball, and its positioning in foreign markets, with focus on the Italian one. There are three main areas of analysis: the collective selling of broadcasting rights in the domestic and foreign markets; the licensing of official league merchandising and sports apparel, thanks to the creation of tight relationships with famous equipment manufacturers; the organization of promotional tours (like the Europe Live Tour), with exhibition matches and other events, in some target countries in order to increase and foster the emotional bonds with its fans and gain new followers. The last section of this work analyzes the result of a survey made to some Italian basketball fans, either actual or former players, with the aim to investigate their perception of NBA brand, to identify the main drivers of affiliation. In addition, the survey also analyzes the fans' evaluation of league's strategies in merchandising and the effectiveness of brand promotion in Europe.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
L'autore:
Andrea Riva, Studied Economics at Bocconi University. Project analyst at Accenture, Milan (Italy).
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreLAP LAMBERT Academic Publishing
- Data di pubblicazione2011
- ISBN 10 3845418818
- ISBN 13 9783845418810
- RilegaturaCopertina flessibile
- Numero di pagine96
Compra nuovo
Scopri di più su questo articolo
EUR 52,42
Spese di spedizione:
EUR 11,72
Da: Regno Unito a: U.S.A.
I migliori risultati di ricerca su AbeBooks
Foto dell'editore
Building a Global Brand in Sports
Editore:
LAP Lambert Academic Publishing
(2011)
ISBN 10: 3845418818
ISBN 13: 9783845418810
Nuovo
Brossura
Quantità: > 20
Da:
Valutazione libreria
Descrizione libro Condizione: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Codice articolo ria9783845418810_lsuk
Compra nuovo
EUR 52,42
Convertire valuta
Foto dell'editore
Building a Global Brand in Sports: The Case of National Basketball Association and an Empirical Analysis of the Italian Market
Editore:
LAP LAMBERT Academic Publishing
(2011)
ISBN 10: 3845418818
ISBN 13: 9783845418810
Nuovo
Brossura
Quantità: > 20
Da:
Valutazione libreria
Descrizione libro Condizione: New. Codice articolo ABLING22Oct2817100619316
Compra nuovo
EUR 62,04
Convertire valuta
Foto dell'editore
Building a Global Brand in Sports
Editore:
LAP Lambert Academic Publishing 2011-08
(2011)
ISBN 10: 3845418818
ISBN 13: 9783845418810
Nuovo
PF
Quantità: 10
Da:
Valutazione libreria
Descrizione libro PF. Condizione: New. Codice articolo 6666-IUK-9783845418810
Compra nuovo
EUR 49,18
Convertire valuta
Immagini fornite dal venditore
Building a Global Brand in Sports
Editore:
LAP LAMBERT Academic Publishing Aug 2011
(2011)
ISBN 10: 3845418818
ISBN 13: 9783845418810
Nuovo
Taschenbuch
Quantità: 2
Da:
Valutazione libreria
Descrizione libro Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This work is about the different strategies used by sports brands to build a global image and gain brand equity from its fans. The investigated subject is the National Basketball Association, the American league of professional basketball, and its positioning in foreign markets, with focus on the Italian one. There are three main areas of analysis: the collective selling of broadcasting rights in the domestic and foreign markets; the licensing of official league merchandising and sports apparel, thanks to the creation of tight relationships with famous equipment manufacturers; the organization of promotional tours (like the Europe Live Tour), with exhibition matches and other events, in some target countries in order to increase and foster the emotional bonds with its fans and gain new followers. The last section of this work analyzes the result of a survey made to some Italian basketball fans, either actual or former players, with the aim to investigate their perception of NBA brand, to identify the main drivers of affiliation. In addition, the survey also analyzes the fans evaluation of league s strategies in merchandising and the effectiveness of brand promotion in Europe. 96 pp. Englisch. Codice articolo 9783845418810
Compra nuovo
EUR 49,00
Convertire valuta
Foto dell'editore
Building a Global Brand in Sports The Case of National Basketball Association and an Empirical Analysis of the Italian Market
Editore:
LAP LAMBERT Academic Publishing
(2011)
ISBN 10: 3845418818
ISBN 13: 9783845418810
Nuovo
PAP
Quantità: > 20
Da:
Valutazione libreria
Descrizione libro PAP. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice articolo L0-9783845418810
Compra nuovo
EUR 74,76
Convertire valuta
Immagini fornite dal venditore
Building a Global Brand in Sports : The Case of National Basketball Association and an Empirical Analysis of the Italian Market
Editore:
LAP LAMBERT Academic Publishing
(2011)
ISBN 10: 3845418818
ISBN 13: 9783845418810
Nuovo
Taschenbuch
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This work is about the different strategies used by sports brands to build a global image and gain brand equity from its fans. The investigated subject is the National Basketball Association, the American league of professional basketball, and its positioning in foreign markets, with focus on the Italian one. There are three main areas of analysis: the collective selling of broadcasting rights in the domestic and foreign markets; the licensing of official league merchandising and sports apparel, thanks to the creation of tight relationships with famous equipment manufacturers; the organization of promotional tours (like the Europe Live Tour), with exhibition matches and other events, in some target countries in order to increase and foster the emotional bonds with its fans and gain new followers. The last section of this work analyzes the result of a survey made to some Italian basketball fans, either actual or former players, with the aim to investigate their perception of NBA brand, to identify the main drivers of affiliation. In addition, the survey also analyzes the fans evaluation of league s strategies in merchandising and the effectiveness of brand promotion in Europe. Codice articolo 9783845418810
Compra nuovo
EUR 49,00
Convertire valuta
Foto dell'editore
Building a Global Brand in Sports The Case of National Basketball Association and an Empirical Analysis of the Italian Market
Editore:
LAP LAMBERT Academic Publishing
(2011)
ISBN 10: 3845418818
ISBN 13: 9783845418810
Nuovo
PAP
Quantità: > 20
Da:
Valutazione libreria
Descrizione libro PAP. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice articolo L0-9783845418810
Compra nuovo
EUR 54,90
Convertire valuta
Immagini fornite dal venditore
Building a Global Brand in Sports
Editore:
LAP LAMBERT Academic Publishing
(2011)
ISBN 10: 3845418818
ISBN 13: 9783845418810
Nuovo
Brossura
Quantità: > 20
Da:
Valutazione libreria
Descrizione libro Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Riva AndreaAndrea Riva, Studied Economics at Bocconi University. Project analyst at Accenture, Milan (Italy).This work is about the different strategies used by sports brands to build a global image and gain brand equity from its. Codice articolo 5481551
Compra nuovo
EUR 41,05
Convertire valuta