Articoli correlati a Restaurant Chains in China: The Dilemma of Standardisation...
- EditorePalgrave Macmillan
- Data di pubblicazione2019
- ISBN 10 9811345449
- ISBN 13 9789811345449
- RilegaturaCopertina flessibile
- Numero di pagine144
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Restaurant Chains in China: The Dilemma of Standardisation versus Authenticity by Zeng, Guojun [Paperback ]
Editore:
Palgrave Macmillan
(2019)
ISBN 10: 9811345449
ISBN 13: 9789811345449
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Descrizione libro Soft Cover. Condizione: new. Codice articolo 9789811345449
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Restaurant Chains in China: The Dilemma of Standardisation versus Authenticity
Editore:
Palgrave Macmillan
(2019)
ISBN 10: 9811345449
ISBN 13: 9789811345449
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Descrizione libro Condizione: New. Codice articolo ABLIING23Apr0412070085316
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Restaurant Chains in China : The Dilemma of Standardisation versus Authenticity
Editore:
Palgrave Macmillan
(2019)
ISBN 10: 9811345449
ISBN 13: 9789811345449
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Descrizione libro Condizione: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Codice articolo ria9789811345449_lsuk
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Restaurant Chains in China
Editore:
Springer Nature Singapore Jan 2019
(2019)
ISBN 10: 9811345449
ISBN 13: 9789811345449
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Taschenbuch
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Descrizione libro Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. Enterprises have the option to meet the former demand by offering authentic products and services while the latter could be achieved through standardization. Although it seems ideal to combine both concepts, they seemingly contradict each other leading to suppliers facing an authenticity-standardization paradox. The authors identify, analyze, and provide solutions for this authenticity-standardization paradox based on a series of case studies of restaurants in China. This book will be of interest to scholars, business owners, and consultants. 144 pp. Englisch. Codice articolo 9789811345449
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Restaurant Chains in China : The Dilemma of Standardisation versus Authenticity
Editore:
Springer Nature Singapore
(2019)
ISBN 10: 9811345449
ISBN 13: 9789811345449
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Taschenbuch
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Descrizione libro Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. Enterprises have the option to meet the former demand by offering authentic products and services while the latter could be achieved through standardization. Although it seems ideal to combine both concepts, they seemingly contradict each other leading to suppliers facing an authenticity-standardization paradox. The authors identify, analyze, and provide solutions for this authenticity-standardization paradox based on a series of case studies of restaurants in China. This book will be of interest to scholars, business owners, and consultants. Codice articolo 9789811345449
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Restaurant Chains in China: The Dilemma of Standardisation Versus Authenticity
Editore:
Springer Singapore
(2019)
ISBN 10: 9811345449
ISBN 13: 9789811345449
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Descrizione libro Kartoniert / Broschiert. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Closely analyzes the paradox of authenticity versus cost-effectivenessBrings a global frame of reference to local issues using the example of chain restaurants in ChinaUses the hospitality industry as a framewor. Codice articolo 266008308
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