Titolo: The Art of Strategic Listening: Finding ...
Casa editrice: Paramount Market Publishing, Inc.
Data di pubblicazione: 2008
Condizione libro: very good
Gently used. Expect delivery in 2-3 weeks. Codice inventario libreria 9780978660277-3
Riassunto: Social media is the catch-all name for blogs, Web forums, YouTube, MySpace, FaceBook and the other internet-based sites where consumers converse and share content. All of this unsolicited and authentic discussion and opinion can be a great source of insight for companies for finding out how they are being perceived in the marketplace.
From paying close attention to consumer discussions on blogs and other social media, you can discover what new products or product features consumers would like to see, and stay alert to emerging trends in your industry that could create new opportunities for your company.
Robert Berkman, an experienced information specialist with several books to his credit, gives detailed directions for specialized blog searches, setting up RSS feeds, and tracking buzz. He also provides detailed information about vendors who supply blog monitoring services and discusses the pros and cons of using vendors or doing it yourself.
For marketers, public relations firms, strategic business analysts, and corporate planners, this book gives you everything you need to know to begin finding market intelligence in social media. You will learn to look for trends, distinguish a trend from a fad, and determine the credibility of the information you uncover.
Moreover, Berkman provides you with tips on organizing all the information you find to help you sift through it, locate just the valuable and relevant content, and reduce information overload. Your company should take advantage of the consumer and market intelligence available on the internet. This book will get you well on your way.
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Libreria AbeBooks dal: 13 giugno 2014
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