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Riassunto: Details the many coercive sales tactics used by companies and how we empower ourselves to counteract them.This message is a wake-up call for anyone who has the uncomfortable feeling that our actions are being shaped by forces beyond our control. The good news is that both the coercers and the coercees are unhappy. A tool to help you to stop, to think, to disengageand to arrest the self-defeating cycle in which we are all trapped.
Review: In 1994's Cyberia: Life in the Trenches of Hyperspace, Douglas Rushkoff extolled the democratic promise of the then-emergent Internet, but the once optimistic author has grown a bit disillusioned with what the Net--and the rest of the world--has become. His exuberantly written, disturbing Coercion may induce paranoia in readers as it illuminates the countless ways marketing has insinuated itself not just into every aspect of Western culture but into our individual lives. Rushkoff opens with a series of pronouncements: "They say human beings use only ten percent of their brains.... They say Prozac alleviates depression." But "who, exactly, are 'they,'" he asks, and "why do we listen to them?"
Marketing continues to grow more aggressive, and Rushkoff tracks the increasingly coercive techniques it employs to ingrain its message in the minds of consumers, as well as the results: toddlers can recognize the golden arches of McDonald's, young rebels get tattooed with the Nike swoosh, and news stories are increasingly taken verbatim from company press releases. "Corporations and consumers are in a coercive arms race," argues Rushkoff. "Every effort we make to regain authority over our actions is met by an even greater effort to usurp it." As he surveys the visual, aural, and scented shopping environment and interviews salesmen, public relations men, telemarketers, admen, and consumers, Rushkoff--who admits to being one of "them" in his occasional capacity as paid corporate consultant--concludes that "they" are just "us" and that the only way the process of coercion can be reversed is to refuse to comply. "Without us," he assures, "they don't exist." --Kera Bolonik
Condizione libro: New
Descrizione libro Macmillan Audio, Los Angeles, California, U.S.A., 1999. Audiobook CASSETTE. Condizione libro: Fine. 155927560X Audio Book CASSETTES.IN ORIGINAL SHRINKWRAP.UNOPENED. Quality, Value, Experience. Media Shipped in New Boxes. Codice libro della libreria 003212
Descrizione libro Macmillan Audio, 1999. Audio Cassette. Condizione libro: New. book. Codice libro della libreria 155927560X
Descrizione libro Macmillan Audio, 1999. Audio Cassette. Condizione libro: Good. Abridged. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Codice libro della libreria 155927560X