Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: This book is a mix of practical and conceptual knowledge for e-commerce. It is intended for business people that need to understand the issues involved with e-commerce activities, for marketers who want to learn how to take advantage of e-commerce, and for technology students who need to learn the relevant approaches to take in order to develop more effective e-commerce solutions. It discusses the technologies involved, business issues, legalities, strategies, and emerging trends.An earlier book, "Life as a Professor", had highlighted some of the challenges that were encountered in teaching new technologies in the colleges and universities along with recommendations for solutions that were needed. Codice inventario libreria
Riassunto: This book is a mix of practical and conceptual knowledge for e-commerce that discusses strategies to use when a business wants to take advantage of e-commerce to increase their sales and international exposure. The material is based on my 20 years of applying it in industry, my doctoral studies of e-commerce, and on my lecture notes for e-commerce that have accumulated over the last decade. It is composed of over 20 chapters and is intended mainly for business people that need to understand the issues involved with e-commerce activities, and for marketers who want to learn how to take advantage of e-commerce. Technology students may also find value from the concepts presented in order to understand why businesses are asking for certain features. The book discusses concepts for the technologies involved, the business issues, the legalities of activities, the strategies which can be used, and the emerging trends in e-commerce. An earlier book, “Life as a Professor”, highlighted the challenges that are encountered in teaching current business and technology methods in colleges and universities, along with recommendations for solutions that are needed now in classrooms. A later book, “MBA Strategic Analysis”, discussed methods to use to assess business strengths so that opportunities for growth can be more effectively implemented. Another book, “Computerized Financial Systems”, reviewed database designs and processes that are needed for implementing functional financial systems.
Condizione libro: New
Descrizione libro Createspace Independent Pub, 2014. Paperback. Condizione libro: Brand New. 124 pages. 8.50x5.50x0.28 inches. In Stock. This item is printed on demand. Codice libro della libreria 1495944336