Titolo: A FEW MARSHALL FIELD IDEAS
Casa editrice: MARSHALL FIELD & CO., CHICAGO, IL
Data di pubblicazione: 1910
Legatura: Hard Cover
Condizione libro: GOOD CONDITION
Condizione sovraccoperta: NO DUST JACKET AS ISSUED
Edizione: First Edition.
Tipologia articolo: BOOKLET
(19) PAGES.DARK GREEN COLORED PAPER COVERED BOARDS WITH A RAISED GOLD LETTERED TITLE ON THE FRONT COVER. EARLY WEAR OF THE PAPER ALONG THE SPINE EDGE. THE PAGES INSIDE ARE DETACHED FROM THE COVERS OTHERWISE THE BOOKLET WOULD BE IN FINE CONDITION. A VERY INTERESTING ITEM DESIGNED FOR "THINKING MERCHANT" COMPETITORS. THE BOOKLET DEFINES THE THREE MOST IMPORTANT ESSENTIALS FOR SUCCESS IN MERCHANDISING UNDER WHICH THE MARSHALL FIELD GOODS ARE SOLD. THEY INCLUDE 1) THE MOST IMPORTANT CONSIDERATION IS TO SELL ONLY "CORRECT MERCHANDISE." "HAPHAZARD OR BAD MERCHANDISE IS THE DEADLY POISON OF OF THE MERCHANDISE BUSINESS." ."BAD MERCHANDISE" CAUSES CARRYING CHARGES FORCING EXTRA ADVERTISING EXPENSES AND LOSS ON STOCK. A SECOND PRINCIPLE IS TO MARKET AT THE LOWEST POSSIBLE PRICES, QUALITY CONSIDERED AND THE THIRD MOST IMPORTANT PRINCIPLE IS THE "JUST TREATMENT" OF CUSTOMERS. THESE THREE SIMPLE PRINCIPLES CARRIED THE MARSHALL FIELD NAME FOR WELL OVER A CENTURY AND ARE GREAT ADVISE FOR ANY MERCHANDISER. Size: 3 7/8" x 6". Codice inventario libreria 002646
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Libreria AbeBooks dal: 27 febbraio 1999
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Descrizione libreria: Aah! Rare Chicago specializes in collections of Chicago authors such as David Mamet, Ben Hecht, Vincent Starrett, Carl Sandburg, james t. Farrell, Eugene Field and many others along with collections of Chicago Publishers such as Stone and Kimball and Way and Willams. We have hundreds of books about Chicago dating back to the early 1800s including Crime, Prostitution, Banking, Mayors, Architecture, Newspapers, Sports, the 1968 Democratic convention riots including posters and the subsequent conspiracy trial, Prefire imprints and Business. Much of the material is very difficult to find material such as in early in magazines and other ephemera.