ISBN 10: 0330508121 / ISBN 13: 9780330508124
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Riassunto: "Here is the story behind one of the most remarkable Internet successes of our time. Based on scrupulous research and extraordinary access to Google, the book takes you inside the creation and growth of a company whose name is a favorite brand and a standard verb recognized around the world. Its stock is worth more than General Motors’ and Ford’s combined, its staff eats for free in a dining room that used to be run by the Grateful Dead’s former chef, and its employees traverse the firm’s colorful Silicon Valley campus on scooters and inline skates.

The Google Story is the definitive account of the populist media company powered by the world’s most advanced technology that in a few short years has revolutionized access to information about everything for everybody everywhere.

In 1998, Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, in their own words, “change the world” through a search engine that would organize every bit of information on the Web for free.

While the company has done exactly that in more than one hundred languages, Google’s quest continues as it seeks to add millions of library books, television broadcasts, and more to its searchable database.

Readers will learn about the amazing business acumen and computer wizardry that started the company on its astonishing course; the secret network of computers delivering lightning-fast search results; the unorthodox approach that has enabled it to challenge Microsoft’s dominance and shake up Wall Street. Even as it rides high, Google wrestles with difficult choices that will enable it to continue expanding while sustaining the guiding vision of its founders’ mantra: DO NO EVIL."

Review: Social phenomena happen, and the historians follow. So it goes with Google, the latest star shooting through the universe of trend-setting businesses. This company has even entered our popular lexicon: as many note, "Google" has moved beyond noun to verb, becoming an action which most tech-savvy citizens at the turn of the twenty-first century recognize and in fact do, on a daily basis. It's this wide societal impact that fascinated authors David Vise and Mark Malseed, who came to the book with well-established reputations in investigative reporting. Vise authored the bestselling The Bureau and the Mole, and Malseed contributed significantly to two Bob Woodward books, Bush at War and Plan of Attack. The kind of voluminous research and behind-the-scenes insight in which both writers specialize, and on which their earlier books rested, comes through in The Google Story.

The strength of the book comes from its command of many small details, and its focus on the human side of the Google story, as opposed to the merely academic one. Some may prefer a dryer, more analytic approach to Google's impact on the Internet, like The Search or books that tilt more heavily towards bits and bytes on the spectrum between technology and business, like The Singularity is Near. Those wanting to understand the motivations and personal growth of founders Larry Page and Sergey Brin and CEO Eric Schmidt, however, will enjoy this book. Vise and Malseed interviewed over 150 people, including numerous Google employees, Wall Street analysts, Stanford professors, venture capitalists, even Larry Page's Cub Scout leader, and their comprehensiveness shows.

As the narrative unfolds, readers learn how Google grew out of the intellectually fertile and not particularly directed friendship between Page and Brin; how the founders attempted to peddle early versions of their search technology to different Silicon Valley firms for $1 million; how Larry and Sergey celebrated their first investor's check with breakfast at Burger King; how the pair initially housed their company in a Palo Alto office, then eventually moved to a futuristic campus dubbed the "Googleplex"; how the company found its financial footing through keyword-targeted Web ads; how various products like Google News, Froogle, and others were cooked up by an inventive staff; how Brin and Page proved their mettle as tough businessmen through negotiations with AOL Europe and their controversial IPO process, among other instances; and how the company's vision for itself continues to grow, such as geographic expansion to China and cooperation with Craig Venter on the Human Genome Project.

Like the company it profiles, The Google Story is a bit of a wild ride, and fun, too. Its first appendix lists 23 "tips" which readers can use to get more utility out of Google. The second contains the intelligence test which Google Research offers to prospective job applicants, and shows the sometimes zany methods of this most unusual business. Through it all, Vise and Malseed synthesize a variety of fascinating anecdotes and speculation about Google, and readers seeking a first draft of the history of the company will enjoy an easy read. --Peter Han

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1.

David A. Vise
Editore: Pan (2008)
ISBN 10: 0330508121 ISBN 13: 9780330508124
Usato Taschenbuch Quantità: 1
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Rheinberg-Buch
(Bergisch Gladbach, Germania)
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Descrizione libro Pan, 2008. Taschenbuch. Condizione libro: Gebraucht. Gebraucht - Gut - The Google Story is the definitive account of one of the most remarable organizations of our time. Every day over sixty-four million people use Google in more than one hundred languages, running billions of searches for information on everything and anything. Through the creative use of cutting-edge technology and a series of groundbreaking business ideas, Google's thirty-five year old founders, Sergey Brin and Larry Page, have in ten years taken Google from being just another internet start-up to a company with a market value of over US$80 billion. Based on scupulous research and extraordinary access to the inner workings of Google, this book takes you inside the creation and growth of a company that has become so familiar its name is used as a verb around the world. But even as it rides high, Google wrestles with difficult challenges in a business that changes at lightning speed. In this new and updated edition to celebrate Google's 10th birthday, David A. Vise has written a new preface and new final chapter which look at further developments since 2005 and how Google will continue to expand and innovate while trying to follow its founders' mantra: DO NO EVIL 'If you want to know how the Google boys became wealthy and powerful beyond dreams, then David Vise's assiduously researched The Google Story is for you.' Sunday Telegraph 'If Google were to take on critical faculties as well as its other attributes Vise's book would probably come out on top.' The Times 352 pp. Englisch. Codice libro della libreria INF3003068926

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M. Malseed D. A. Vise
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ISBN 10: 0330508121 ISBN 13: 9780330508124
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Descrizione libro Pan Books, 2008. Condizione libro: Good. Shows some signs of wear, and may have some markings on the inside. Codice libro della libreria GRP28078664

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M. Malseed D. A. Vise
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ISBN 10: 0330508121 ISBN 13: 9780330508124
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Descrizione libro Pan Books, 2008. Condizione libro: Good. Former Library book. Shows some signs of wear, and may have some markings on the inside. Codice libro della libreria GRP96436779

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Vise, David A.
Editore: Pan Macmillan (2008)
ISBN 10: 0330508121 ISBN 13: 9780330508124
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Descrizione libro Pan Macmillan, 2008. Paperback. Condizione libro: Used; Very Good. Codice libro della libreria 2181518

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Vise, David A.
Editore: Pan Macmillan (2008)
ISBN 10: 0330508121 ISBN 13: 9780330508124
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Descrizione libro Pan Macmillan, 2008. Paperback. Condizione libro: Used; Good. Codice libro della libreria 1231603

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Descrizione libro Paperback. Condizione libro: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice libro della libreria GOR002405436

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Descrizione libro Paperback. Condizione libro: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Codice libro della libreria GOR001519967

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Descrizione libro Pan Books, 2008. Condizione libro: Good. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Codice libro della libreria GRP83407614

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M. Malseed D. A. Vise
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ISBN 10: 0330508121 ISBN 13: 9780330508124
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Descrizione libro Pan Books, 2008. Condizione libro: Very Good. Ships from the UK. Former Library book. Great condition for a used book! Minimal wear. Codice libro della libreria GRP77694911

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Descrizione libro Pan Books. Paperback. Condizione libro: Good. Light shelf wear and minimal interior marks. Codice libro della libreria G0330508121I3N00

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