Titolo: The Iacocca: An Autobiography
Casa editrice: Nightingale Conant Corp (a)
Data di pubblicazione: 1989
Condizione libro: very good
Gently used. Expect delivery in 2-3 weeks. Codice inventario libreria 9781555253653-3
Riassunto: He?s an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president.
The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power play that should have shattered him. But Lee Iacocca didn?t get mad, he got even. He led a battle for Chrysler?s survival that made his name a symbol of integrity, know-how, and guts for millions of Americans.
In his classic hard-hitting style, he tells us how he changed the automobile industry in the 1960s by creating the phenomenal Mustang. He goes behind the scenes for a look at Henry Ford?s reign of intimidation and manipulation. He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its $1.2 billion government loan so early that Washington didn?t know how to cash the check.
From the Trade Paperback edition.
Sinossi: The autobiography of an American legend, the tough-talking, straight-shooting businessman who brought Chrysler back from the brink & in the process became a media celebrity. He became not only one of this country's most powerful & successful executives, but as the son of Italian immigrants who rose spectacularly through the ranks of the Ford Motor Co. to become president, the living embodiment of the American dream. Knocked down from the top at Ford, he got even by becoming the CEO of Chrysler & transforming a dying company into a booming success. A thought-provoking assessment of American business. Photos.
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Libreria AbeBooks dal: 13 giugno 2014
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