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Riassunto: Every year, thousands of tourists are drawn to Scotland by images of pipers and fairy-tale castles, Highland games and haggis, misty glens and heather, and, despite widespread disparagement, that imagery is still as carefully nurtured by indigenous tourist agencies as by the international tourist industry. This illustrated text looks at the portrayal of Scotland in tourist promotional literature from the mid-eighteenth century to the present day, with illustrations drawn from many parts of continental Europe and North America. After providing an analytical framework for the interpretation of tourist promotional imagery, the early chapters focus on the all-important creation of the Highland myth through the reports of eighteenth and nineteenth century travellers, its enhancement as tourism grew from 1850 onwards - completely belying the contemporary reality of the Highland clearances - and its apotheosis in the film-maker's art. Subsequent chapters turn to the selling of urban Scotland, looking at the long-standing marketing of Edinburgh and more recent attempts to sell Glasgow as a cultural centre.
About the Author: John R. Gold, Oxford Brookes University, UK, and Margaret M. Gold, Thames Valley University, UK
Titolo: Imagining Scotland
Casa editrice: Taylor & Francis Ltd
Data di pubblicazione: 1995
Condizione libro: New
Edizione: New edition.
Descrizione libro Scolar Pr, 1995. Hardcover. Condizione libro: New. New Book and Dust Jacket. Lightest of shelf/storage wear. SHIPS WITHIN 24 HOURS! Tracking Provided. DHL processing & USPS delivery for an average of 3-5 Day Standard & 2-3 Day Expedited! FREE INSURANCE! Fast & Personal Support! Careful Packaging. No Hassle, Full Refund Return Policy!. Codice libro della libreria mon0000181180
Descrizione libro Scolar Pr, 1995. Hardcover. Condizione libro: New. Codice libro della libreria DADAX1859280595
Descrizione libro Scolar Press, 1995. Hardcover. Condizione libro: Used: Good. Codice libro della libreria SONG1859280595
Descrizione libro Condizione libro: Good. Imagining Scotland: Tradition, Representation and Promotion in Scottish Tourism Since 1750. Codice libro della libreria Grb1021862
Descrizione libro Routledge, 1995. Hardcover. Condizione libro: New. Never used!. Codice libro della libreria P111859280595
Descrizione libro Routledge, 1995. Hardcover. Condizione libro: Good. 1. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Codice libro della libreria 1859280595