Gently used. Expect delivery in 2-3 weeks. Codice inventario libreria
Riassunto: Please note that the ISBN and price for the above title were incorrectly quoted in the March/April NBCL. The correct details are as follows:
Dal retro di copertina:
This is the fourth edition of Frank Bradley’s ‘original’ International Marketing Strategy textbook. It continues to be structured around a comprehensive five stage managerial model of international marketing decision making at all stages of the enterprise life cycle. International Marketing Strategy 4th edition has been extensively rewritten and is based on the most recent research, examining the competitive environment of international marketing from the perspective of the consumer products firm, the industrial products firm and the services firm with a strong emphasis on branding throughout. The impact of culture and values, life cycle considerations, pricing and brand strategy, international distribution channels, the impact of new communications technologies and the role of the internet are all considered and are illustrated throughout with real-life examples.
New to this edition:
International Marketing Strategy is essential reading to students studying International Marketing at advanced undergraduate, MBA or MSc/MA levels as well as managers of firms considering entry to or already in international markets.
For tutors: There are an Instructor’s Manual and PowerPoint slides to accompany this text at www.booksites.net/bradley
Frank Bradley is R & A Bailey Professor of International Marketing based at the Michael Smurfit Graduate School of Business, University College, Dublin and has served on the editorial boards of the Journal of International Marketing, the Journal of International Business Studies, the Journal of Business Research and International Marketing Review.
Titolo: International Marketing Strategy (4th ...
Casa editrice: Prentice Hall
Data di pubblicazione: 2004
Condizione libro: very good
Descrizione libro Financial Times/ Prentice Hall, 2002. Condizione libro: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Codice libro della libreria 6000039
Descrizione libro Paperback. Condizione libro: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice libro della libreria GOR002497977
Descrizione libro Prentice Hall. Paperback. Condizione libro: Fair. Codice libro della libreria G027365571XI5N00
Descrizione libro Prentice Hall. PAPERBACK. Condizione libro: Very Good. 027365571X. Codice libro della libreria JJJ0016274
Descrizione libro Financial Times/ Prentice Hall, 2002. Paperback. Condizione libro: Very Good. Sent within 24 hours. Expedited UK delivery available. Fourth edition. Codice libro della libreria BBI2203846
Descrizione libro Prentice Hall, 2004. Paperback. Condizione libro: Good. Good condition, some are ex-library and can have markings. Codice libro della libreria GD-136-X1-2386202
Descrizione libro Prentice Hall, 2004. Paperback. Condizione libro: Very Good. Very good. Codice libro della libreria HH-136-X1-2386202
Descrizione libro Financial Times/Prentice Hall. Soft cover. Condizione libro: New. New, 4th Edition .Delivery time is 3-5 business days via either UPS, FedEx, DHL. Premium quality books. Codice libro della libreria 027365571X
Descrizione libro Prentice Hall, 2004. Paperback. Condizione libro: New. 4. Codice libro della libreria DADAX027365571X