International Marketing Strategy (4th Edition)
Gently used. Expect delivery in 2-3 weeks. Codice inventario libreria 9780273655718-3
Su questo libro:
Dal retro di copertina:
This is the fourth edition of Frank Bradley’s ‘original’ International Marketing Strategy textbook. It continues to be structured around a comprehensive five stage managerial model of international marketing decision making at all stages of the enterprise life cycle. International Marketing Strategy 4th edition has been extensively rewritten and is based on the most recent research, examining the competitive environment of international marketing from the perspective of the consumer products firm, the industrial products firm and the services firm with a strong emphasis on branding throughout. The impact of culture and values, life cycle considerations, pricing and brand strategy, international distribution channels, the impact of new communications technologies and the role of the internet are all considered and are illustrated throughout with real-life examples.
New to this edition:
- 46 case exhibits illustrating real-life examples
- A Part-map to help readers navigate through the text
- Implications of the Internet and other new technologies integrated throughout
- Two new chapters – ‘Pricing in international markets’ and ‘Vision and strategy for International Markets’
- More global coverage with data on Asia-Pacific and African countries
International Marketing Strategy is essential reading to students studying International Marketing at advanced undergraduate, MBA or MSc/MA levels as well as managers of firms considering entry to or already in international markets.
For tutors: There are an Instructor’s Manual and PowerPoint slides to accompany this text at www.booksites.net/bradley
Frank Bradley is R & A Bailey Professor of International Marketing based at the Michael Smurfit Graduate School of Business, University College, Dublin and has served on the editorial boards of the Journal of International Marketing, the Journal of International Business Studies, the Journal of Business Research and International Marketing Review.
Titolo: International Marketing Strategy (4th ...
Casa editrice: Prentice Hall
Data di pubblicazione: 2004
Condizione libro: very good
Metodi di pagamento
Metodi di pagamento accettati
Brooklyn, NY, U.S.A.
Libreria AbeBooks dal 13 giugno 2014
We guarantee the condition of every book as it is described on the Abebooks web sites. If
you are dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the
order has not arrived, you are eligible for a refund within 30 days of the estimated delivery
date. If you have changed your mind about a book that you have ordered, please use the Ask
bookseller a question link to contact us and we will respond within 2 business days.
Condizioni di spedizione:
Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.
Descrizione libreria: Nearfine Books is a bookseller specialised in hard-to-find and out-of-print titles. We are based in London and New York.