Titolo: The Licensing Business Handbook Eighth ...
Casa editrice: EPM Communications, Inc.
Data di pubblicazione: 2008
Legatura: Soft cover
Condizione libro: New
Brand New, Unread Copy in Perfect Condition. A+ Customer Service!. Codice inventario libreria ABE_book_new_1885747969
Riassunto: A comprehensive business guide for property owners, manufacturers and their agents. Whether you're a beginner or veteran, you'll rely on the Licensing Business Handbook for the tools you need to build new revenue streams and profit centers. This well-organized guide shows you how to make money through licensed characters, teams, logos, trademarks, celebrities, events, fashion labels, likenesses and designs. PLUS: How to acquire properties that fit your goals â€¦ Extend product lines with minimal investment â€¦ Bring an existing consumer base to your product â€¦ And much more.
L'autore: Karen Raugust was the editor of The Licensing Letter, the authoritative newsletter on the licensing business published by EPM Communications from 1990 to 1996. Currently, Ms. Raugust is a freelance writer specializing in licensing, entertainment, and business, contributing to more than 50 publications.
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Libreria AbeBooks dal: 7 maggio 2014
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