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The Licensing Business Handbook Eighth Edition

Karen Raugust; The Editors of The Licensing Letter

Editore: EPM Communications, Inc., 2008
ISBN 10: 1885747969 / ISBN 13: 9781885747969
Nuovi / Soft cover / Quantità: 1
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Titolo: The Licensing Business Handbook Eighth ...

Casa editrice: EPM Communications, Inc.

Data di pubblicazione: 2008

Legatura: Soft cover

Condizione libro: New


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Riassunto: A comprehensive business guide for property owners, manufacturers and their agents. Whether you're a beginner or veteran, you'll rely on the Licensing Business Handbook for the tools you need to build new revenue streams and profit centers. This well-organized guide shows you how to make money through licensed characters, teams, logos, trademarks, celebrities, events, fashion labels, likenesses and designs. PLUS: How to acquire properties that fit your goals … Extend product lines with minimal investment … Bring an existing consumer base to your product … And much more.

L'autore: Karen Raugust was the editor of The Licensing Letter, the authoritative newsletter on the licensing business published by EPM Communications from 1990 to 1996. Currently, Ms. Raugust is a freelance writer specializing in licensing, entertainment, and business, contributing to more than 50 publications.

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Indirizzo: Lewiston, NY, U.S.A.

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