What are the genuine luxury brands, and what strategies do they use to lift themselves into the realm of the truly elite? Tungate slips behind the facade of the world's most sophisticated businesses to show how they really function. Our orders are sent from our warehouse locally or directly from our international distributors to allow us to offer you the best possible price and delivery time. Codice inventario libreria
The word "luxury" has almost lost its meaning after being hijacked by a multitude of aspiring commoditites. So what is real luxury? Which are the genuine luxury brands? Who are their customers - and how do luxury brands attract and retain them? Above all, where can the industry turn now that excess is out of fashion?
Fast-moving, entertaining and full of exclusive interviews, Luxury World takes you on a voyage around the luxury universe during a period of change, slipping behind the facades of the world's most sophisticated businesses to show how they function.
Among other destinations, best-selling author Mark Tungate visits: Swiss watchmakers; the Champagne houses of France; the diamond district of Antwerp; the luxury enclave of Monte Carlos; the discreet ateliers of the last craftsmen; a host of brands in Paris - the self-proclaimed capital of elegance.
Recensione: "He clearly illustrates that luxury transcends categories, even in areas where non-consumption activist movements shun excessive consumption and promote simple living (chapter 20). In fact, there is very little in daily life that does not have the capacity of being exposed to the draw of luxury, from food (chapter 16) and drink (chapters 14 and 15) to domestic help (chapter 19)." (Natalina Zlatevska, Assistant Professor, Bond University Australia)
Titolo: Luxury World
Casa editrice: Kogan Page Ltd
Data di pubblicazione: 2009
Condizione libro: New
Descrizione libro Kogan Page, 2009. Hardcover. Condizione: Good. Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, may not include cdrom or access codes. Customer service is our top priority!. Codice articolo S_205306801
Descrizione libro Condizione: New. Codice articolo 314DWN0004UZ
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Descrizione libro Kogan Page, 2009. Hardcover. Condizione: New. In stock and ready to ship. Gift-quality. Ships with tracking the same or next business day from New Haven, CT. We fully guarantee to ship the exact same item as listed and work hard to maintain our excellent customer service. Codice articolo 08021703
Descrizione libro Paperback. Condizione: New. New, Softcover International Edition, Printed in Black and White, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Codice articolo 30455
Descrizione libro Kogan Page, 2009. Hardcover. Condizione: Used: Good. Codice articolo SONG0749452633
Descrizione libro Kogan Page, 2009. Hardcover. Condizione: Good. Unread copy in good condition. There is a tear to the cover and some shelf wear. Fast, daily dispatch 2-4 days for delivery within UK. International orders may take up to 3-4 weeks. August2017. Codice articolo mon0000139370
Descrizione libro 2009. HRD. Condizione: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Codice articolo KS-9780749452636
Descrizione libro Kogan Page 11/1/2009, 2009. Hardback or Cased Book. Condizione: New. Luxury World: The Past, Present and Future of Luxury Brands. Book. Codice articolo BBS-9780749452636
Descrizione libro Kogan Page Ltd. Hardback. Condizione: New. New copy - Usually dispatched within 2 working days. Codice articolo B9780749452636