Titolo: Nestlé: The Secrets of Food, Trust and ...
Casa editrice: Key Porter Books
Data di pubblicazione: 2002
Condizione libro: very good
Gently used. Expect delivery in 20 days. Codice inventario libreria 9781552634189-3
Riassunto: Among the world's major multinational corporations, Nestlé is in a unique situation. While its presence is felt in just about every country around the world and its products sell successfully, the company's name has been tainted by a major scandal.
Nestlé's business practices were called into question after a number of infant deaths in developing countries - where mothers had given up breastfeeding in favor of the company's manufactured formula. Had Nestlé overlooked health concerns in favor of profit? Had the company neglected to inform consumers about the proper ways to use their products?
In Nestlé: The Secrets of Food, Trust and Globalization, author Friedhelm Schwarz looks beyond the baby formula scandal, offering an insightful, informative history of one of the world's largest multinationals - from the company's formation in 1866 to the post-scandal era, from founding fathers to current CEO Helmut Maucher. Readers will learn about the company's organization and business practices, its successful globalization, and its efforts to diversify. Discussions of genetically altered food, world hunger, and doing business in the third world are also included.
With its objective, comprehensive approach, Nestlé: The Secrets of Food, Trust and Globalization stands as an important contribution to the business history genre.
L'autore: Friedhelm Schwarz is an active business journalist and author on subjects relating to applied economics and the social sciences. He worked for more than 20 years as a corporate press secretary, and also ran his own public relations business.
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Libreria AbeBooks dal: 13 giugno 2014
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