Professional Services Marketing Handbook

Clark, Nigel (EDT)/ Nixon, Charles (FRW)

Editore: Kogan Page Ltd, 2015
ISBN 10: 0749473460 / ISBN 13: 9780749473464
Usato / Paperback / Quantità: 0
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Descrizione:

"Marketing in professional services and consulting businesses (law, accounting, property, management consulting, project management, engineering, technical services, etc.) has progressed significantly in recent years. It is now seen as a major contributor to attracting and retaining clients, building a successful brand, and growing revenue and [Url removed]essional Services Marketing Handbook covers key issues in business development, operations, and delivery and includes case studies, insights, and adviceon CRM, digital and social media, thought leadership, branding, and client thoughts to provide the tools to deliver greater business impact"-- Our orders are sent from our warehouse locally or directly from our international distributors to allow us to offer you the best possible price and delivery time. Codice inventario libreria

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Riassunto:

Marketing in professional services and consulting businesses (law, accounting, property, management consulting, project management, engineering, technical services, etc.) has progressed significantly in recent years. It is now seen as a major contributor to attracting and retaining clients, building a successful brand, and growing revenue and profit.

Professional Services Marketing Handbook covers key issues in business development, operations, and delivery and includes case studies, insights, and advice on CRM, digital and social media, thought leadership, branding, and client thoughts to provide the tools to deliver greater business impact.

Book Description: Best practice guide to marketing in the professional services industry

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Dati bibliografici

Titolo: Professional Services Marketing Handbook
Casa editrice: Kogan Page Ltd
Data di pubblicazione: 2015
Legatura: Paperback
Condizione libro: New

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1.

Clark, Nigel
Editore: Kogan Page 4/28/2015 (2015)
ISBN 10: 0749473460 ISBN 13: 9780749473464
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Descrizione libro Kogan Page 4/28/2015, 2015. Paperback or Softback. Condizione libro: New. Professional Services Marketing Handbook: How to Build Relationships, Grow Your Firm and Become a Client Champion. Book. Codice libro della libreria BBS-9780749473464

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Clark, Nigel
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Descrizione libro 2015. PAP. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria KB-9780749473464

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Editore: Kogan Page
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Descrizione libro Kogan Page. PAPERBACK. Condizione libro: Fine. 0749473460 Clean and Unmarked Copy. Codice libro della libreria TRD000121988

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Descrizione libro Kogan Page, 2017. Paperback. Condizione libro: New. Never used! This item is printed on demand. Codice libro della libreria 0749473460

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Nigel Clark, Charles Nixon
Editore: Kogan Page Ltd, United Kingdom (2015)
ISBN 10: 0749473460 ISBN 13: 9780749473464
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Descrizione libro Kogan Page Ltd, United Kingdom, 2015. Paperback. Condizione libro: New. Language: English . Brand New Book. The market for professional services and consulting firms is changing, driven by evolving and more demanding client requirements. Legal, accountancy and other professional services firms are now looking for a new breed of leaders with the insight to help deliver those requirements. Professional Services Marketing Handbook, published in association with the Professional Services Marketing Group, is for marketing and business development professionals, sales specialists, and a firm s technical practitioners who want to play a fuller role in their firm s obsession with client relationship development to increase their impact and influence. Featuring international case studies and best practice from industry leaders and experts such as Allen Overy, Baker McKenzie, PwC, Kreston Reeves and White Case, Professional Services Marketing Handbook explains how to become a complete client champion - the voice of the client - to both shape and deliver a firm s client solution and experience. It helps marketers develop a growth strategy for their firm, understand and connect with clients more deeply and develop and manage client relationships to build successful brands. Contributing Authors: Richard Grove, Director of Marketing, Business Development Communications, Allen Overy LLP Daniel Smith, Senior Business Development and Marketing Manager, Asia Pacific, Baker McKenzie Claire Essex, Director of Business Development and Marketing, Asia Pacific, Baker McKenzie Clive Stevens, Executive Chairman, Kreston Reeves Louise Field, Head of Client Service Insight, Bird Bird LLP Tim Nightingale, Founder, Nisus Consulting Ben Kent, Managing Director, Meridian West Lisa Hart Shepherd, CEO, Acritas Nick Masters, Head of Online, PwC Alastair Beddow, Associate Director, Meridian West Dale Bryce, President, Asia-Pacific Professional Services Marketing Association Gillian Sutherland, Director, Global Key Account Management Buildings + Places, AECOM Susan D aish, Business Relationship Director, MacRoberts LLP Dan O Day, Vice President, Thomson Reuters Elite Matthew Fuller, Director of Marketing and Business Development EMEA, White Case LLP Amy Kingdon, Marketing Communications Director, UK Europe, Atkins Eleanor Campion, Communications Executive, UK Europe, Atkins Jessica Scholz, Business Development Manager, Freshfields Bruckhaus Deringer, Germany Giles Pugh, Principal, SutherlandsPugh. Codice libro della libreria AAS9780749473464

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Nigel Clark, Charles Nixon
Editore: Kogan Page Ltd
ISBN 10: 0749473460 ISBN 13: 9780749473464
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Descrizione libro Kogan Page Ltd. Paperback. Condizione libro: new. BRAND NEW, Professional Services Marketing Handbook: How to Build Relationships, Grow Your Firm and Become a Client Champion, Nigel Clark, Charles Nixon, The market for professional services and consulting firms is changing, driven by evolving and more demanding client requirements. Legal, accountancy and other professional services firms are now looking for a new breed of leaders with the insight to help deliver those requirements. Professional Services Marketing Handbook, published in association with the Professional Services Marketing Group, is for marketing and business development professionals, sales specialists, and a firm's technical practitioners who want to play a fuller role in their firm's obsession with client relationship development to increase their impact and influence. Featuring international case studies and best practice from industry leaders and experts such as Allen & Overy, Baker & McKenzie, PwC, Kreston Reeves and White & Case, Professional Services Marketing Handbook explains how to become a complete client champion - the voice of the client - to both shape and deliver a firm's client solution and experience. It helps marketers develop a growth strategy for their firm, understand and connect with clients more deeply and develop and manage client relationships to build successful brands. Contributing Authors: Richard Grove, Director of Marketing, Business Development & Communications, Allen & Overy LLP Daniel Smith, Senior Business Development and Marketing Manager, Asia Pacific, Baker & McKenzie Claire Essex, Director of Business Development and Marketing, Asia Pacific, Baker & McKenzie Clive Stevens, Executive Chairman, Kreston Reeves Louise Field, Head of Client Service & Insight, Bird & Bird LLP Tim Nightingale, Founder, Nisus Consulting Ben Kent, Managing Director, Meridian West Lisa Hart Shepherd, CEO, Acritas Nick Masters, Head of Online, PwC Alastair Beddow, Associate Director, Meridian West Dale Bryce, President, Asia-Pacific Professional Services Marketing Association Gillian Sutherland, Director, Global Key Account Management Buildings + Places, AECOM Susan D'aish, Business Relationship Director, MacRoberts LLP Dan O'Day, Vice President, Thomson Reuters Elite Matthew Fuller, Director of Marketing and Business Development EMEA, White & Case LLP Amy Kingdon, Marketing & Communications Director, UK & Europe, Atkins Eleanor Campion, Communications Executive, UK & Europe, Atkins Jessica Scholz, Business Development Manager, Freshfields Bruckhaus Deringer, Germany Giles Pugh, Principal, SutherlandsPugh. Codice libro della libreria B9780749473464

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Nigel Clark, Charles Nixon
Editore: Kogan Page Ltd, United Kingdom (2015)
ISBN 10: 0749473460 ISBN 13: 9780749473464
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Descrizione libro Kogan Page Ltd, United Kingdom, 2015. Paperback. Condizione libro: New. Language: English . Brand New Book. The market for professional services and consulting firms is changing, driven by evolving and more demanding client requirements. Legal, accountancy and other professional services firms are now looking for a new breed of leaders with the insight to help deliver those requirements. Professional Services Marketing Handbook, published in association with the Professional Services Marketing Group, is for marketing and business development professionals, sales specialists, and a firm s technical practitioners who want to play a fuller role in their firm s obsession with client relationship development to increase their impact and influence. Featuring international case studies and best practice from industry leaders and experts such as Allen Overy, Baker McKenzie, PwC, Kreston Reeves and White Case, Professional Services Marketing Handbook explains how to become a complete client champion - the voice of the client - to both shape and deliver a firm s client solution and experience. It helps marketers develop a growth strategy for their firm, understand and connect with clients more deeply and develop and manage client relationships to build successful brands. Contributing Authors: Richard Grove, Director of Marketing, Business Development Communications, Allen Overy LLP Daniel Smith, Senior Business Development and Marketing Manager, Asia Pacific, Baker McKenzie Claire Essex, Director of Business Development and Marketing, Asia Pacific, Baker McKenzie Clive Stevens, Executive Chairman, Kreston Reeves Louise Field, Head of Client Service Insight, Bird Bird LLP Tim Nightingale, Founder, Nisus Consulting Ben Kent, Managing Director, Meridian West Lisa Hart Shepherd, CEO, Acritas Nick Masters, Head of Online, PwC Alastair Beddow, Associate Director, Meridian West Dale Bryce, President, Asia-Pacific Professional Services Marketing Association Gillian Sutherland, Director, Global Key Account Management Buildings + Places, AECOM Susan D aish, Business Relationship Director, MacRoberts LLP Dan O Day, Vice President, Thomson Reuters Elite Matthew Fuller, Director of Marketing and Business Development EMEA, White Case LLP Amy Kingdon, Marketing Communications Director, UK Europe, Atkins Eleanor Campion, Communications Executive, UK Europe, Atkins Jessica Scholz, Business Development Manager, Freshfields Bruckhaus Deringer, Germany Giles Pugh, Principal, SutherlandsPugh. Codice libro della libreria AAS9780749473464

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Nigel Clark, Charles Nixon
Editore: Kogan Page 2015-04-03, London (2015)
ISBN 10: 0749473460 ISBN 13: 9780749473464
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Descrizione libro Kogan Page 2015-04-03, London, 2015. paperback. Condizione libro: New. Codice libro della libreria 9780749473464

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Descrizione libro Kogan Page. PAPERBACK. Condizione libro: New. 0749473460 BRAND NEW, GIFT QUALITY! NOT OVERSTOCKS OR MARKED UP REMAINDERS! DIRECT FROM THE PUBLISHER!|0.99. Codice libro della libreria OTF-Y-9780749473464

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