Professional Services Marketing Handbook

Clark, Nigel (EDT)/ Nixon, Charles (FRW)

Editore: Kogan Page Ltd, 2015
ISBN 10: 0749473460 / ISBN 13: 9780749473464
Usato / Paperback / Quantità: 0
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Descrizione:

"Marketing in professional services and consulting businesses (law, accounting, property, management consulting, project management, engineering, technical services, etc.) has progressed significantly in recent years. It is now seen as a major contributor to attracting and retaining clients, building a successful brand, and growing revenue and [Url removed]essional Services Marketing Handbook covers key issues in business development, operations, and delivery and includes case studies, insights, and adviceon CRM, digital and social media, thought leadership, branding, and client thoughts to provide the tools to deliver greater business impact"-- Our orders are sent from our warehouse locally or directly from our international distributors to allow us to offer you the best possible price and delivery time. Codice inventario libreria

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Riassunto:

Marketing in professional services and consulting businesses (law, accounting, property, management consulting, project management, engineering, technical services, etc.) has progressed significantly in recent years. It is now seen as a major contributor to attracting and retaining clients, building a successful brand, and growing revenue and profit.

Professional Services Marketing Handbook covers key issues in business development, operations, and delivery and includes case studies, insights, and advice on CRM, digital and social media, thought leadership, branding, and client thoughts to provide the tools to deliver greater business impact.

Recensione: "Professional Services Marketing Handbook... takes the reader through several themes, starting with the international context... through to creativity and innovation, then on to client relationship management.... For any professional seeking ways to develop relationships by crafting market offerings in such a way that benefits are translated into monetary terms based on an in-depth understanding of the client's business, this book is a must read." (Professor Malcolm McDonald MA(Oxon) MSc PhD DLitt DSc Emeritus Professor, Cranfield University School of Management 2015-04-17)

"The contributors are responsible for developing and managing client relationships in some of the world's most respected professional services firms, and their advice and tips should be considered essential reading." (Matt Baldwin, managing director of Coast 2015-04-27)

"This book is a 'must read' for senior marketing and BD professionals and practitioners who want to play a greater role in becoming the client champion." (Robert Pinheiro, Withy King Solicitors 2015-07-22)

"I found something of interest in every chapter of this book. In my opinion this book raises the difficult role of a marketer in a professional services organisation to a new level of sophistication, and I highly recommend it." (John Gibbs, Leading Business Books)

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Titolo: Professional Services Marketing Handbook
Casa editrice: Kogan Page Ltd
Data di pubblicazione: 2015
Legatura: Paperback
Condizione libro: New

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ISBN 10: 0749473460 ISBN 13: 9780749473464
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Clark, Nigel
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Descrizione libro Kogan Page 4/28/2015, 2015. Paperback or Softback. Condizione: New. Professional Services Marketing Handbook: How to Build Relationships, Grow Your Firm and Become a Client Champion. Book. Codice articolo BBS-9780749473464

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Nigel Clark, Charles Nixon
Editore: Kogan Page 2015-04-03, London (2015)
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Descrizione libro Kogan Page 2015-04-03, London, 2015. paperback. Condizione: New. Codice articolo 9780749473464

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Descrizione libro Kogan Page, 2018. Paperback. Condizione: New. Never used! This item is printed on demand. Codice articolo 0749473460

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Nigel Clark, Charles Nixon
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Descrizione libro Kogan Page Ltd, United Kingdom, 2015. Paperback. Condizione: New. Language: English . Brand New Book. The market for professional services and consulting firms is changing, driven by evolving and more demanding client requirements. Legal, accountancy and other professional services firms are now looking for a new breed of leaders with the insight to help deliver those requirements. Professional Services Marketing Handbook, published in association with the Professional Services Marketing Group, is for marketing and business development professionals, sales specialists, and a firm s technical practitioners who want to play a fuller role in their firm s obsession with client relationship development to increase their impact and influence. Featuring international case studies and best practice from industry leaders and experts such as Allen Overy, Baker McKenzie, PwC, Kreston Reeves and White Case, Professional Services Marketing Handbook explains how to become a complete client champion - the voice of the client - to both shape and deliver a firm s client solution and experience. It helps marketers develop a growth strategy for their firm, understand and connect with clients more deeply and develop and manage client relationships to build successful brands. Contributing Authors: Richard Grove, Director of Marketing, Business Development Communications, Allen Overy LLP Daniel Smith, Senior Business Development and Marketing Manager, Asia Pacific, Baker McKenzie Claire Essex, Director of Business Development and Marketing, Asia Pacific, Baker McKenzie Clive Stevens, Executive Chairman, Kreston Reeves Louise Field, Head of Client Service Insight, Bird Bird LLP Tim Nightingale, Founder, Nisus Consulting Ben Kent, Managing Director, Meridian West Lisa Hart Shepherd, CEO, Acritas Nick Masters, Head of Online, PwC Alastair Beddow, Associate Director, Meridian West Dale Bryce, President, Asia-Pacific Professional Services Marketing Association Gillian Sutherland, Director, Global Key Account Management Buildings + Places, AECOM Susan D aish, Business Relationship Director, MacRoberts LLP Dan O Day, Vice President, Thomson Reuters Elite Matthew Fuller, Director of Marketing and Business Development EMEA, White Case LLP Amy Kingdon, Marketing Communications Director, UK Europe, Atkins Eleanor Campion, Communications Executive, UK Europe, Atkins Jessica Scholz, Business Development Manager, Freshfields Bruckhaus Deringer, Germany Giles Pugh, Principal, SutherlandsPugh. Codice articolo AAS9780749473464

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Nigel Clark, Charles Nixon
Editore: Kogan Page Ltd, United Kingdom (2015)
ISBN 10: 0749473460 ISBN 13: 9780749473464
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Descrizione libro Kogan Page Ltd, United Kingdom, 2015. Paperback. Condizione: New. Language: English . Brand New Book. The market for professional services and consulting firms is changing, driven by evolving and more demanding client requirements. Legal, accountancy and other professional services firms are now looking for a new breed of leaders with the insight to help deliver those requirements. Professional Services Marketing Handbook, published in association with the Professional Services Marketing Group, is for marketing and business development professionals, sales specialists, and a firm s technical practitioners who want to play a fuller role in their firm s obsession with client relationship development to increase their impact and influence. Featuring international case studies and best practice from industry leaders and experts such as Allen Overy, Baker McKenzie, PwC, Kreston Reeves and White Case, Professional Services Marketing Handbook explains how to become a complete client champion - the voice of the client - to both shape and deliver a firm s client solution and experience. It helps marketers develop a growth strategy for their firm, understand and connect with clients more deeply and develop and manage client relationships to build successful brands. Contributing Authors: Richard Grove, Director of Marketing, Business Development Communications, Allen Overy LLP Daniel Smith, Senior Business Development and Marketing Manager, Asia Pacific, Baker McKenzie Claire Essex, Director of Business Development and Marketing, Asia Pacific, Baker McKenzie Clive Stevens, Executive Chairman, Kreston Reeves Louise Field, Head of Client Service Insight, Bird Bird LLP Tim Nightingale, Founder, Nisus Consulting Ben Kent, Managing Director, Meridian West Lisa Hart Shepherd, CEO, Acritas Nick Masters, Head of Online, PwC Alastair Beddow, Associate Director, Meridian West Dale Bryce, President, Asia-Pacific Professional Services Marketing Association Gillian Sutherland, Director, Global Key Account Management Buildings + Places, AECOM Susan D aish, Business Relationship Director, MacRoberts LLP Dan O Day, Vice President, Thomson Reuters Elite Matthew Fuller, Director of Marketing and Business Development EMEA, White Case LLP Amy Kingdon, Marketing Communications Director, UK Europe, Atkins Eleanor Campion, Communications Executive, UK Europe, Atkins Jessica Scholz, Business Development Manager, Freshfields Bruckhaus Deringer, Germany Giles Pugh, Principal, SutherlandsPugh. Codice articolo AAS9780749473464

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Nigel Clark; Charles Nixon
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