ISBN 10: 1743314035 / ISBN 13: 9781743314036
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Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: 'This has always been the definitive text for PR in Australia. 'Public Relations: Theory and Practice' is the complete companion for new and not-so-new practitioners. I'll be keeping a copy on my bookshelf.' - 'Tracy Jones FPRIA, former president, Public Relations Institute of Australia'.Public relations is a dynamic and rapidly growing field which offers a variety of career paths. Whether you're building the public image of an organisation, developing news and social media strategies, or managing issues for a company or political party, you need strong communication skills and a sound understanding of public relations processes.In this widely used introduction to professional practice, leading academics and practitioners outline the core principles of public relations in business, government and the third sectors. They show how to develop effective public relations strategies and explain how to research, run and evaluate a successful public relations campaign. Drawing on a range of communication and public relations theories, they discuss how to work with key publics, using all forms of media for maximum impact. It is richly illustrated with examples and case studies from Australia, New Zealand, Asia and other countries.'Public Relations' has been substantially revised and includes newly written chapters on social media, tactics, integrated marketing communication, risk and crisis communication, public relations history, corporate and investor public relations, and law, as well as a new glossary of theoretical terms. Codice inventario libreria

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Riassunto: The leading introduction to public relations has been thoroughly revised and updated to reflect best contemporary practice in this increasingly influential profession.

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Jane Johnston
ISBN 10: 1743314035 ISBN 13: 9781743314036
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Descrizione libro 2014. Paperback. Condizione libro: New. 4th. 230mm x. Paperback. Public relations is a dynamic and rapidly growing field which offers a variety of career paths. Whether you're building the public image of an organisation, developing news an.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 440 pages. 0.900. Codice libro della libreria 9781743314036

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Descrizione libro 2014. Paperback. Condizione libro: New. 4th. 230mm x. Paperback. Public relations is a dynamic and rapidly growing field which offers a variety of career paths. Whether you're building the public image of an organisation, developing news and social medi.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 440 pages. 0.900. Codice libro della libreria 9781743314036

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ISBN 10: 1743314035 ISBN 13: 9781743314036
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Descrizione libro Allen & Unwin, 2014. Paperback. Condizione libro: New. 4th. 17.6 x 23 cm. 'This has always been the definitive text for PR in Australia. Public Relations: Theory and Practice is the complete companion for new and not-so-new practitioners. I'll be keeping a copy on my bookshelf.' - Tracy Jones, FPRIA former president, Public Relations Institute of AustraliaPublic relations is a dynamic and rapidly growing field which offers a variety of career paths. Whether you're building the public image of an organisation, developing news and social media strategies, or managing issues for a company or political party, you need strong communication skills and a sound understanding of public relations processes.In this widely used introduction to professional practice, leading academics and practitioners outline the core principles of public relations in business, government and the third sectors. They show how to develop effective public relations strategies and explain how to research, run and evaluate a successful public relations campaign. Drawing on a range of communication and public relations theories, they discuss how to work with key publics, using all forms of media for maximum impact. It is richly illustrated with examples and case studies from Australia, New Zealand, Asia and other countries.Public Relations has been substantially revised and includes newly written chapters on social media, tactics, integrated marketing communication, risk and crisis communication, public relations history, corporate and investor public relations, and law, as well as a new glossary of theoretical terms. Paperback. Codice libro della libreria MM-42036199

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Johnston, Jane
Editore: Allen & Unwin (2014)
ISBN 10: 1743314035 ISBN 13: 9781743314036
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Descrizione libro Allen & Unwin, 2014. Paperback. Condizione libro: Brand New. 4th edition. 424 pages. 9.00x7.00x1.25 inches. In Stock. Codice libro della libreria zk1743314035

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Editore: Allen & Unwin (2014)
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Descrizione libro Allen & Unwin, 2014. Paperback. Condizione libro: New. book. Codice libro della libreria 1743314035

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