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Riassunto: In this corporate history of the R. J. Reynolds Tobacco Company, Nannie M. Tilley recounts the story of Richard Joshua Reynolds and the vast R. J. Reynolds tobacco complex with precision and drama.
Reynolds's rise in the tobacco industry began in 1891 when he introduced saccharin as an ingredient in chewing tobacco. Forced into James B. Duke's American Tobacco Company in 1899, the Reynolds company became the agency for consolidating the flat plug industry. In 1907, as the government began its antitrust suit against Duke, Reynolds himself bucked the trust and introduced another bestseller: Prince Albert smoking tobacco. The government won its suit in 1911; Duke's Tobacco Combination was dissolved, and Reynolds, left with a free and independent company, a much larger plant, and improved machinery, immediately began an expansion program.
In 1913 Reynolds introduced Camels, a blend of Burley and flue-cured tobacco with some Turkish leaf. Perhaps the best-known cigarette ever produced, Camels swept the market and generally led the way until the development of filter-tipped cigarettes in the 1950s.
Other important Reynolds advances include the systematic purchase and storage of leaf tobacco, the development of a stemming machine, the adoption of cellophane for wrapping cigarettes, and the production of cigarette paper. For its employees, the company established a medical department, introduced lunch rooms and day nurseries, and installed group life insurance. Perhaps more important than any of these items was the development of reconstituted leaf, a method of combining scrap tobacco and stems into a fine elastic leaf entirely suitable for use in any tobacco product. This achievement represented a savings of 25 percent in the cost of leaf and was followed by the development of the filter-tipped Winstons and Salems.
The R. J. Reynolds Tobacco Company includes absorbing accounts of the company's steady technological progress, its labor problems and advances, and its influential role in North Carolina and in the industry through 1962.
"A splendid achievement, the honest kind of business history that will command the respect and interest of the whole community of American historians. It places each phase of the company's development within its regional and national context, and discusses frankly and with balanced judgment such delicate matters as labor relations and rivalries with other companies."--Louis R. Harlan
Titolo: The R. J. Reynolds Tobacco Company
Casa editrice: The University of North Carolina Press
Data di pubblicazione: 1985
Condizione libro: very good
Descrizione libro University of North Carolina Press, Chapel Hill NC, 1985. Hardcover. Condizione libro: Very Good. Condizione sovraccoperta: Very Good. Second Printing. A Very Good copy in brown cloth of this 706-page business history, in a Very Good dust jacket with a tear at the bottom edge of the front panel. Light tanning at the outer edges of the text block. The binding is sound, the text is clean/unmarked, and there is little cover wear. Codice libro della libreria 042564
Descrizione libro The University of North Carolina Press, Chapel Hill and London, 1985. Hardcover. Condizione libro: Good. Condizione sovraccoperta: Good. Second Printing. 8vo. 706 pages, indexed. An ex-library copy with full markings. Hardcover with the original white pictorial dust jacket. The jacket shows rubbing and wear and has several scuffs and edge tears. The headcap of the jacket spine is scuffed. The book is sound with secure inner hinges. Text is clean. Codice libro della libreria 033946
Descrizione libro Jan 01, 1985. Condizione libro: Used: Very Good. 1985 HARDCOVER CLEAN PAGES NO DJ HAS SOME AGE 706 PAGES+. Codice libro della libreria 0819H557575
Descrizione libro University of North Carolina Press, 1986. Hardcover. Condizione libro: New. Condizione sovraccoperta: New. 727 pages. Mint condition-still in original shrink wrap with tight binding. Codice libro della libreria Alibris.0001778
Descrizione libro The University of North Caroli, 1985. Hardcover. Condizione libro: Very Good. Codice libro della libreria P020807816426
Descrizione libro The University of North Caroli, 1985. Hardcover. Condizione libro: Like New. Codice libro della libreria P010807816426
Descrizione libro The University of North Caroli, 1985. Hardcover. Condizione libro: New. Codice libro della libreria P110807816426
Descrizione libro University of North Carolina, 1985. Condizione libro: VG+. Condizione sovraccoperta: VG+. 706 pp, hardbound, 2nd printing, minor dj rubbing & extremity wear, owner's bookplate ffep, otherwise very clean and binding tight, NOT EXLIB. Codice libro della libreria 7036
Descrizione libro The University of North Carolina Press. Hardcover. Condizione libro: New. 0807816426 New. Looks like an interesting title, learn more! We provide domestic tracking upon request. We provide personalized customer service and want you to have a great experience purchasing from us. 100% satisfaction guaranteed and thank you for your consideration. Codice libro della libreria S-0807816426
Descrizione libro Univ of North Carolina Pr, 1985. Hardcover. Condizione libro: New. Codice libro della libreria DADAX0807816426