42 Rules for a Web Presence That Wins: Essential Business Strategy for Website and Social Media Success

Gamse, Philippa

Editore: Super Star Press, 2011
ISBN 10: 1607730669 / ISBN 13: 9781607730668
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Riassunto: This book is for business owners, executives and managers, associations and nonprofit organizations who want to understand what it takes to create and sustain a successful web presence. It provides a fast, but thought-provoking read that offers a 30,000 ft "eagle-eye" perspective on the many considerations for thinking through and implementing an effective website and social media profile.
The book is divided into four main sections: 

  • Management-level Issues 
  • Setting Strategy and Tactics
  • Creating Content That Makes Connections
  • Measuring Results
The 42 Rules are based on Philippa's 15-plus years of consulting experience and research into what works at a practical level, and are illustrated with real-life examples from her clients, audiences and colleagues. Each rule is designed to help readers determine if the issue or idea that's being presented is pertinent to their specific situation. It explains the overall concept, and offers an immediately applicable example, case study, or other ideas from over 30 contributing experts including Rob Siefker, Director of Zappos Customer Loyalty Team, Francoise Gilbert, author of The Global Privacy Book, John Yunker, author of The Art of the Global Gateway, and Dan Burrus, author of Flash Foresight.

L'autore: A Web strategy pioneer, Philippa Gamse has been working with Internet applications  since 1991. Long before most people had seen the power of online communication tools, Philippa was an "Internet evangelist" for a major national nonprofit organization.

Since then, Philippa has critiqued over 5,000 websites in North America and Europe. As a consultant, she drills deep into the visitor experience of each site, and creates actionable and specific recommendations. Her clients report significant improvement in their levels of quality traffic, visitor engagement, customer loyalty and qualified sales leadwithin 30 days of implementing her suggestions.

Philippa is an Adjunct Faculty member at Hult International Business School (ranked by The Economist at #17 among US business schools), where she teaches digital and social media marketing.  In 2003, Philippa was awarded the prestigious  Certified Management Consultant designation. The CMC is an ISO-accredited qualification recognized in over 60 countries, and held by less than 1% of the consulting profession.

Philippa is a member of the Brains Trust for the Small Business Advocate radio show with Jim Blasingame. She is interviewed frequently, and presented a series of monthly segments for the National Speakers Association "Voices of Experience" audio magazine, 2006-2007. The ground-breaking Seven Steps to Building Electronic Communities, which Philippa co-authored with Terry Grunwald in 1993, continues to be cited as a foundational text for the social networking movement.

More recently, Philippa was featured as the sole expert in the cover story on effective web strategy for the UPS Compass Magazine Fall 2009 edition, distributed to over 1 million businesses. She also presented the opening keynote for the 2012 MarketingProfs University course Websites That Work. In  March 2013, Philippa will speak at the prestigious Techkriti program at the Indian Institute of Technology in Kanpur.

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Titolo: 42 Rules for a Web Presence That Wins: ...
Casa editrice: Super Star Press
Data di pubblicazione: 2011
Condizione libro: very good

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Gamse, Philippa
Editore: Super Star Press (2011)
ISBN 10: 1607730669 ISBN 13: 9781607730668
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Descrizione libro Super Star Press, 2011. Paperback. Condizione libro: Used: Like New. Covers clean and crisp. Pages clean and bright with tight binding. Codice libro della libreria 1610270330

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Descrizione libro Super Star Press. Paperback. Condizione libro: Good. This book has a light amount of wear to the pages, cover and binding. Codice libro della libreria G1607730669I3N00

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Descrizione libro Super Star Press, 2011. Paperback. Condizione libro: Very Good. Codice libro della libreria P021607730669

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