Titolo: 42 Rules for a Web Presence That Wins: ...
Casa editrice: Super Star Press
Data di pubblicazione: 2011
Condizione libro: very good
Gently used. Expect delivery in 20 days. Codice inventario libreria 9781607730668-3
Riassunto: This book is for business owners, executives and managers, associations and nonprofit organizations who want to understand what it takes to create and sustain a successful web presence. It provides a fast, but thought-provoking read that offers a 30,000 ft "eagle-eye" perspective on the many considerations for thinking through and implementing an effective website and social media profile.
The book is divided into four main sections:
A Web strategy pioneer, Philippa Gamse has been working with Internet applications since 1991. Long before most people had seen the power of online communication tools, Philippa was an "Internet evangelist" for a major national nonprofit organization.
Since then, Philippa has critiqued over 5,000 websites in North America and Europe. As a consultant, she drills deep into the visitor experience of each site, and creates actionable and specific recommendations. Her clients report significant improvement in their levels of quality traffic, visitor engagement, customer loyalty and qualified sales leads within 30 days of implementing her suggestions.
Philippa is an Adjunct Faculty member at Hult International Business School (ranked by The Economist at #17 among US business schools), where she teaches digital and social media marketing. In 2003, Philippa was awarded the prestigious Certified Management Consultant designation. The CMC is an ISO-accredited qualification recognized in over 60 countries, and held by less than 1% of the consulting profession.
Philippa is a member of the Brains Trust for the Small Business Advocate radio show with Jim Blasingame. She is interviewed frequently, and presented a series of monthly segments for the National Speakers Association "Voices of Experience" audio magazine, 2006-2007. The ground-breaking Seven Steps to Building Electronic Communities, which Philippa co-authored with Terry Grunwald in 1993, continues to be cited as a foundational text for the social networking movement.
More recently, Philippa was featured as the sole expert in the cover story on effective web strategy for the UPS Compass Magazine Fall 2009 edition, distributed to over 1 million businesses. She also presented the opening keynote for the 2012 MarketingProfs University course Websites That Work. In March 2013, Philippa will speak at the prestigious Techkriti program at the Indian Institute of Technology in Kanpur.
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Libreria AbeBooks dal: 13 giugno 2014
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