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Riassunto: Just as ancient Vikings took the world by storm with swords and fast ships, modern Scandinavians have done the same with such innovative companies as Volvo, IKEA, and Absolut. This accessible and witty business study reveals how Nordic companies are making a huge impact on the corporate landscape and what lessons other businesses can learn from them. Unlike many European and American companies, the Scandinavians operate by focusing on an original idea and developing a unique way of turning it into reality. For these businesses, biggest is almost never best, competition is nonsense, and money does not make the world go round?despite what contemporary corporate logic might say.
L'autore: Steve Strid is a brand consultant whose writing has appeared in publications such as the Guardian, Sunday Times, and Los Angeles Times. Claes Andréasson is a legend in the marketing world; as North American director for the Absolut Company, he played a significant role in Absolut's marketing success.
Condizione libro: New
Descrizione libro Hardback. Condizione libro: Fine. Codice libro della libreria GOR007767899
Descrizione libro Cyan Books and Marshall Cavendish 18/06/2007, 2007. Condizione libro: used-good. - GREAT BOOK IN GOOD OR BETTER CONDITION, NORMALLY SENT SAME DAY FROM WAREHOUSE. Codice libro della libreria 7719-9780462099057
Descrizione libro Cyan Communications, 2007. Condizione libro: very good. Gently used. Expect delivery in 2-3 weeks. Codice libro della libreria 9780462099057-3
Descrizione libro Cyan Communications, 2007. Hardcover. Condizione libro: New. 1st. Codice libro della libreria DADAX0462099059
Descrizione libro Cyan Communications, 2007. Hardcover. Condizione libro: New. book. Codice libro della libreria 0462099059