Gently used. Expect delivery in 2-3 weeks. Codice inventario libreria
Riassunto: The 2007 Gourmand Award winner for BEST INTERNATIONAL WINE BOOK FOR PROFESSIONALS, this comprehensive text provides an indepth, hands-on approach to wine marketing and sales. Authored by leading wine marketing professors and Napa s most respected wine marketing and communication consultant, this new work covers the total range of the wine marketing profession, from the initial theoretical concepts to the detailed tactical steps for every marketing and sales application. Filled with useful tips and success stories gleaned from the global wine business, it s essential to a rounded college marketing curriculum, and necessary, and accessible, for winery owners and staff who lack formal marketing training. Serious wine enthusiasts, or anyone who has ever dreamed of owning a winery, will encounter information never before published; and for dispirited wine marketers everywhere who feel like they re herding alligators, this is a book that should give them plenty of ideas about how to navigate the wine-market swamp, and drive them to your brand.
Titolo: Wine Marketing and Sales: Success Strategies...
Casa editrice: Wine Appreciation Guild
Data di pubblicazione: 2009
Condizione libro: very good
Descrizione libro Wine Appreciation Guild, 2009. Paperback. Condizione libro: Used: Good. We ship International with Tracking Number! May not contain Access Codes or Supplements. Buy with confidence, excellent customer service! j. Codice libro della libreria 1934259454D
Descrizione libro Wine Appreciation Guild, 2009. Condizione libro: Used. This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Codice libro della libreria ABE_book_usedgood_1934259454