Gently used. Expect delivery in 2-3 weeks. Codice inventario libreria
Riassunto: The 2007 Gourmand Award winner for BEST INTERNATIONAL WINE BOOK FOR PROFESSIONALS, this comprehensive text provides an indepth, hands-on approach to wine marketing and sales. Authored by leading wine marketing professors and Napa s most respected wine marketing and communication consultant, this new work covers the total range of the wine marketing profession, from the initial theoretical concepts to the detailed tactical steps for every marketing and sales application. Filled with useful tips and success stories gleaned from the global wine business, it s essential to a rounded college marketing curriculum, and necessary, and accessible, for winery owners and staff who lack formal marketing training. Serious wine enthusiasts, or anyone who has ever dreamed of owning a winery, will encounter information never before published; and for dispirited wine marketers everywhere who feel like they re herding alligators, this is a book that should give them plenty of ideas about how to navigate the wine-market swamp, and drive them to your brand.
This book does an excellent job in describing the complex (and basic)wine business principles such as marketing, strategy, finance and social responsibility. --Robert Mondavi, Robert Mondavi Winery
A must have for anyone who is interested in developing successful strategies to compete in the New
World wine marketplace. --Gina Gallo, E&J Gallo Winery
Titolo: Wine Marketing and Sales: Success Strategies...
Casa editrice: Wine Appreciation Guild
Data di pubblicazione: 2009
Condizione libro: very good
Descrizione libro Wine Appreciation Guild, 2009. Paperback. Condizione libro: Good. Item may show signs of shelf wear. Pages may include limited notes and highlighting. Includes supplemental or companion materials if applicable. Access codes may or may not work. Connecting readers since 1972. Customer service is our top priority. Codice libro della libreria mon0001203722
Descrizione libro Wine Appreciation Guild, Limited. Paperback. Condizione libro: Good. Ex-Library Book - will contain Library Markings. Minimal damage to cover and binding. Pages show light use. Codice libro della libreria G1934259454I3N10
Descrizione libro Condizione libro: Very Good. In good condition and ready for quick shipment to any US location by an experienced and reliable seller. CDs and Access codes may not be included as is the case with most used books. Thanks for shopping with us!. Codice libro della libreria 3142420
Descrizione libro Wine Appreciation Guild, 2009. Paperback. Condizione libro: Very Good. Codice libro della libreria P021934259454
Descrizione libro Wine Appreciation Guild, 2009. Paperback. Condizione libro: Like New. Codice libro della libreria P011934259454
Descrizione libro Wine Appreciation Guild, 2009. Paperback. Condizione libro: New. Codice libro della libreria P111934259454
Descrizione libro Wine Appreciation Guild, 2009. Paperback. Condizione libro: Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Codice libro della libreria 1934259454