It's about having a vision, and taking that vision to your customers. Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. Customers had not asked for these new meanings, but once they experienced them, it was love at first sight.
But where does the vision come from? With fascinating examples from leading European and American companies, Verganti shows that for truly breakthrough products and services, we must look beyond customers and users to those he calls "interpreters" - the experts who deeply understand and shape the markets they work in.
Design-Driven Innovation offers a provocative new view of innovation thinking and practice.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Spese di spedizione:
EUR 2,88
Da: Regno Unito a: Italia
Descrizione libro Hardcover. Condizione: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Codice articolo 9781422124826-GDR
Descrizione libro HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000. Codice articolo CW-9781422124826
Descrizione libro HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000. Codice articolo CW-9781422124826
Descrizione libro Hardcover. Condizione: new. Codice articolo 9781422124826
Descrizione libro Condizione: New. Brand New. Codice articolo 1422124827
Descrizione libro Hardback. Condizione: New. New copy - Usually dispatched within 4 working days. Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. This book shows that for truly breakthrough products and services, we must look beyond customers. It offers a fresh view of innovation thinking and practice. Codice articolo B9781422124826
Descrizione libro hardback. Condizione: New. Language: ENG. Codice articolo 9781422124826
Descrizione libro Condizione: New. Codice articolo 6081353-n
Descrizione libro Condizione: new. Codice articolo 8081eee5b66567417e0d1c3c701f192e
Descrizione libro Condizione: New. Codice articolo 6081353-n