ISBN: 9781422124826 - design-driven innovation: changing the rules of competition by radically innovating what things mean (54 risultati)

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Hardback. Condizione: Good. Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. This book shows that for truly breakthrough products and services, we must look beyond customers. It offers a fresh view of innovation thinking and practice.…

Hardback. Condizione: Very Good. Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. This book shows that for truly breakthrough products and services, we must look beyond customers. It offers a fresh view of innovation thinking and practice.…

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Hardcover. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

Hardcover. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

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Condizione: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

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Condizione: Very Good. : Descubre cómo la innovación impulsada por el diseño puede transformar tu empresa. Roberto Verganti explora cómo las empresas pueden cambiar las reglas de la competencia innovando radicalmente en el significado de las cosas. Este libro ofrece una visión profunda de cómo la investigación con el discurso del diseño, la identificación de intérpretes clave y el desarrollo de una visión propia pueden llevar a la innovación exitosa. Aprende a aprovechar el poder de los intérpretes y a implementar un laboratorio de innovación impulsado por el diseño para impulsar el crecimiento y el éxito de tu negocio. EAN: 9781422124826 Tipo: Libros Categoría: Negocios y Economía|Tecnología Título: Design driven innovation Autor: Roberto Verganti Idioma: eng Páginas: 288 Formato: Tapa dura Año de publicación: 2009.…

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Hardback or Cased Book. Condizione: New. Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean. Book.

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Condizione: New.

Hardback. Condizione: New. Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not come from the market; they create new markets. They don't push new technologies; they push new meanings. It's about having a vision, and taking that vision to your customers. Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. Customers had not asked for these new meanings, but once they experienced them, it was love at first sight. But where does the vision come from? With fascinating examples from leading European and American companies, Verganti shows that for truly breakthrough products and services, we must look beyond customers and users to those he calls "interpreters" - the experts who deeply understand and shape the markets they work in.Design-Driven Innovation offers a provocative new view of innovation thinking and practice.…