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Editore: Praeger, 1992
ISBN 10: 089930723XISBN 13: 9780899307237
Da: suffolkbooks, Center moriches, NY, U.S.A.
Libro
Condizione: VeryGood. Fast Shipping - Safe and Secure 7 days a week!.
Data di pubblicazione: 1966
Da: books4less (Versandantiquariat Petra Gros GmbH & Co. KG), Welling, Germania
Libro
Broschiert. Condizione: Gut. 142 Seiten; Das hier angebotene Buch stammt aus einer teilaufgelösten wissenschaftlichen Bibliothek und trägt die entsprechenden Kennzeichnungen (Rückenschild, Instituts-Stempel.); Schnitt und Einband sind etwas staubschmutzig; der Buchzustand ist ansonsten ordentlich und dem Alter entsprechend gut; Text in ENGLISCHER Sprache! Sprache: Englisch Gewicht in Gramm: 250.
Editore: Emerald Publishing Limited, 2008
ISBN 10: 0762314702ISBN 13: 9780762314706
Da: Basi6 International, Irving, TX, U.S.A.
Libro
Condizione: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
Editore: Praeger, 1992
ISBN 10: 089930723XISBN 13: 9780899307237
Da: Hay-on-Wye Booksellers, Hay-on-Wye, HEREF, Regno Unito
Libro
Condizione: Very Good. Unused. .Gentle shelf wear to extremities. Contents clean and unread.
Editore: Quorum Books, Westport, CT, 1992
ISBN 10: 089930723XISBN 13: 9780899307237
Libro
Hard cover. Condizione: Fine. Condizione sovraccoperta: Fine. 8vo 8" - 9" tall; 234 pages; HC/DJ. 1st printing. Bright tight and fresh in immaculate dust jacket. Feels and appears unread and as new. No marks. F/F.
Editore: Routledge, 2013
ISBN 10: 0765629690ISBN 13: 9780765629692
Da: GreatBookPrices, Columbia, MD, U.S.A.
Libro
Condizione: New.
Editore: Quorum Books, Westport, CT, 1992
ISBN 10: 089930723XISBN 13: 9780899307237
Libro
Hard cover. Condizione: New. Condizione sovraccoperta: New. 8vo 8" - 9" tall; 234 pages; HC/DJ. New copy in dust jacket.
Editore: Emerald Publishing Limited, 2014
ISBN 10: 178441039XISBN 13: 9781784410391
Da: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
Libro
Condizione: New. Brand New Original US Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery.This item may ship from the US or other locations in India depending on your location and availability.
Editore: ABC-Clio, Incorporated, 1988
ISBN 10: 0899302955ISBN 13: 9780899302959
Da: Books Puddle, New York, NY, U.S.A.
Libro
Condizione: Used. pp. 390 Index.
Editore: Elsevier Science, 2008
ISBN 10: 0762314702ISBN 13: 9780762314706
Da: books4less (Versandantiquariat Petra Gros GmbH & Co. KG), Welling, Germania
Libro
gebundene Ausgabe. Condizione: Gut. 416 Seiten; Der Erhaltungszustand des hier angebotenen Werks ist trotz seiner Bibliotheksnutzung sehr sauber. Es befindet sich neben dem Rückenschild lediglich ein Bibliotheksstempel im Buch; ordnungsgemäß entwidmet. Sprache: Englisch Gewicht in Gramm: 760.
Editore: Emerald Publishing Limited, 2014
ISBN 10: 178441039XISBN 13: 9781784410391
Da: SMASS Sellers, IRVING, TX, U.S.A.
Libro
Condizione: New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed. This item may ship from the US or our Overseas warehouse depending on your location and stock availability. We Ship to PO BOX Location also.
Editore: Routledge, 2013
ISBN 10: 0765629690ISBN 13: 9780765629692
Da: GreatBookPricesUK, Castle Donington, DERBY, Regno Unito
Libro
Condizione: New.
Editore: Emerald Group Publishing, 2014
ISBN 10: 178441039XISBN 13: 9781784410391
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Libro
Hardcover. Condizione: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.19.
Editore: ABC-Clio, Incorporated, 1988
ISBN 10: 0899302955ISBN 13: 9780899302959
Da: Majestic Books, Hounslow, Regno Unito
Libro
Condizione: Used. pp. 390 9:B&W 6 x 9 in or 229 x 152 mm Case Laminate on Creme w/Gloss Lam.
Editore: Emerald Group Publishing Limited 2008-06-20, Bingley, UK, 2008
ISBN 10: 0762314702ISBN 13: 9780762314706
Da: Blackwell's, London, Regno Unito
Libro
hardback. Condizione: New. Language: ENG.
Editore: Emerald Publishing Limited, 2008
ISBN 10: 0762314702ISBN 13: 9780762314706
Da: GreatBookPrices, Columbia, MD, U.S.A.
Libro
Condizione: New.
Editore: Praeger, 1992
ISBN 10: 089930723XISBN 13: 9780899307237
Da: Lucky's Textbooks, Dallas, TX, U.S.A.
Libro
Condizione: New.
Editore: Praeger, 1988
ISBN 10: 0899302955ISBN 13: 9780899302959
Da: Lucky's Textbooks, Dallas, TX, U.S.A.
Libro
Condizione: New.
Editore: Emerald Group Publishing Limited, 2014
ISBN 10: 178441039XISBN 13: 9781784410391
Da: Books Puddle, New York, NY, U.S.A.
Libro
Condizione: New. pp. 282.
Editore: ABC-CLIO, 1992
ISBN 10: 089930723XISBN 13: 9780899307237
Da: PBShop.store US, Wood Dale, IL, U.S.A.
Libro Print on Demand
HRD. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Editore: Praeger, 1992
ISBN 10: 089930723XISBN 13: 9780899307237
Da: Mispah books, Redhill, SURRE, Regno Unito
Libro
Hardcover. Condizione: Like New. Like New. book.
Editore: ABC-CLIO, 1988
ISBN 10: 0899302955ISBN 13: 9780899302959
Da: PBShop.store US, Wood Dale, IL, U.S.A.
Libro Print on Demand
HRD. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Editore: Praeger, 1992
ISBN 10: 089930723XISBN 13: 9780899307237
Da: booksXpress, Bayonne, NJ, U.S.A.
Libro Print on Demand
Hardcover. Condizione: new. This item is printed on demand.
Editore: Praeger, 1988
ISBN 10: 0899302955ISBN 13: 9780899302959
Da: booksXpress, Bayonne, NJ, U.S.A.
Libro Print on Demand
Hardcover. Condizione: new. This item is printed on demand.
Editore: Jai Press Inc., 2008
ISBN 10: 0762314702ISBN 13: 9780762314706
Da: Ria Christie Collections, Uxbridge, Regno Unito
Libro Print on Demand
Condizione: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book.
Editore: Emerald Publishing Limited, 2008
ISBN 10: 0762314702ISBN 13: 9780762314706
Da: GreatBookPricesUK, Castle Donington, DERBY, Regno Unito
Libro
Condizione: New.
Editore: Emerald Publishing Limited, 2008
ISBN 10: 0762314702ISBN 13: 9780762314706
Da: GreatBookPricesUK, Castle Donington, DERBY, Regno Unito
Libro
Condizione: As New. Unread book in perfect condition.
Editore: Emerald Group Publishing Limited, 2014
ISBN 10: 178441039XISBN 13: 9781784410391
Da: Majestic Books, Hounslow, Regno Unito
Libro
Condizione: New. pp. 282.
Editore: Bloomsbury Publishing Plc, Westport, 1992
ISBN 10: 089930723XISBN 13: 9780899307237
Da: Grand Eagle Retail, Wilmington, DE, U.S.A.
Libro
Hardcover. Condizione: new. Hardcover. The number of advertisements is steadily increasing around the world as affluence grows and more economies shift to a market system. One way to ensure that these ads are truthful, accurate, and wholesome is to rely on industry self-regulation. Through it, peers set up standards of good advertising practice and enforce them as an essential complement to government regulation. With the global expansion of advertising, the tasks of self-regulation have grown, together with some doubts regarding the industry's willingness and ability to develop and enforce ethical guidelines. This unique global study of the subject explores the spread of this social-control institution through a discussion of its relative strengths and weaknesses, a reporting of several surveys conducted by the author, and 38 country profiles prepared with the assistance of practitioners around the world.The first chapter defines self-regulation, analyzes its pros and cons, relates it to government regulation, investigates its structures and processes, discusses the involvement of non-industry members in its functioning, evaluates its effectiveness, and considers its recent spread around the world in the light of new developments such as the completion of the European Common Market. A second section reports the key findings of surveys conducted by the author for the International Advertising Association in 1986 and 1988-89. The last part offers profiles of advertising self-regulation as practiced in 38 countries - including such leading nations as Canada, France, the United Kingdom, and the United States. An appendix includes samples of key codes as well as various evaluations of the practice of advertising self-regulation around the world. This global study of advertising self-regulation explores the spread of this social-control institution through a discussion of its relative strengths and weaknesses, a reporting of several surveys conducted by the author, and 38 country profiles. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Editore: Bloomsbury Publishing Plc, Westport, 1988
ISBN 10: 0899302955ISBN 13: 9780899302959
Da: Grand Eagle Retail, Wilmington, DE, U.S.A.
Libro
Hardcover. Condizione: new. Hardcover. Boddewyn's book provides a rare insight into how advertising self-regulatory bodies really work--with or without outsiders. Many other studies have lauded self-regulation or dismissed it preemptorily, but this book focuses on its logic, limits, and ultimate contributions to the societal control of advertising. It shows how outsiders--where available and willing to participate--contribute to its functioning while the advertising industry remains in control of the standards applied by self-regulatory bodies. Practitioners, consumerists, and policy-makers should greatly benefit from reading this multinational comparison of a dozen countries with very different economic and legal environments. Sylvan M. Barnet, Jr., Chairman, Advisory Council, International Advertising AssociationIt is generally recognized that the development and application of voluntary industry standards is a necessary complement to governmental regulation of advertising. With the expansion of advertising opportunities, however, the tasks of self-regulation have grown, along with doubts as to the industry's ability--or willingness--to enforce appropriate ethical guidelines. In attempt to resolve this situation, self-regulatory bodies increasingly invite the participation of non-industry members, especially where consumer protection is at issue. The first broadly based, comparative study of advertising self-regulation, this book explores the global implications of recent trends through detailed analyses of self-regulation in Europe, Asia, and the Western Hemisphere. Boddewyn's book provides a rare insight into how advertising self-regulatory bodies really work--with or without outsiders. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.