Advertising Self-Regulation and Outside Participation: A Multinational Comparison - Rilegato

Boddewyn, J. J.

Rilegato

ISBN 10: 0899302955 ISBN 13: 9780899302959

Casa editrice: Praeger Pub Text, 1988

Riassunto

Boddewyn's book provides a rare insight into how advertising self-regulatory bodies really work--with or without outsiders. Many other studies have lauded self-regulation or dismissed it preemptorily, but this book focuses on its logic, limits, and ultimate contributions to the societal control of advertising. It shows how outsiders--where available and willing to participate--contribute to its functioning while the advertising industry remains in control of the standards applied by self-regulatory bodies. Practitioners, consumerists, and policy-makers should greatly benefit from reading this multinational comparison of a dozen countries with very different economic and legal environments.

Sylvan M. Barnet, Jr., Chairman, Advisory Council, International Advertising Association

It is generally recognized that the development and application of voluntary industry standards is a necessary complement to governmental regulation of advertising. With the expansion of advertising opportunities, however, the tasks of self-regulation have grown, along with doubts as to the industry's ability--or willingness--to enforce appropriate ethical guidelines. In attempt to resolve this situation, self-regulatory bodies increasingly invite the participation of non-industry members, especially where consumer protection is at issue. The first broadly based, comparative study of advertising self-regulation, this book explores the global implications of recent trends through detailed analyses of self-regulation in Europe, Asia, and the Western Hemisphere.

Su questo libro

Informazioni sugli autori

J.J. BODDEWYN is Professor of Marketing and International Business as well as Coordinator of the International Business Program at the Baruch College of the City University of New York.

J.J. BODDEWYN is Professor of Marketing and International Business as well as Coordinator of the International Business Program at the Baruch College of the City University of New York.

Dettagli dell'edizione

• Editore: Praeger Pub Text
• Data di pubblicazione: 1988
• Lingua: Inglese
• ISBN 10: 0899302955
• ISBN 13: 9780899302959
• Rilegatura: Copertina rigida
• Numero di pagine: 390
• Contatto del produttore: non disponibile
• Persona responsabile: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Germania