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Editore: Wiesbaden : Dt. Univ.-Verl., 2006
ISBN 10: 3835004328ISBN 13: 9783835004320
Da: Roland Antiquariat UG haftungsbeschränkt, Weinheim, Germania
Libro
Softcover. 1. Edition. 145 p. Good condition. Reading pages are clean and without markings. Light signs of storage and use. Book edges lightly stained. Otherwise decent copy. 9783835004320 Sprache: Englisch Gewicht in Gramm: 281.
Editore: Deutscher Universitätsverlag, 2006
ISBN 10: 3835004328ISBN 13: 9783835004320
Da: booksXpress, Bayonne, NJ, U.S.A.
Libro
Soft Cover. Condizione: new.
Editore: Deutscher Universitätsverlag, 2006
ISBN 10: 3835004328ISBN 13: 9783835004320
Da: Buchpark, Trebbin, Germania
Libro
Condizione: Wie neu. Zustand: Wie neu | Seiten: 164.
Editore: Deutscher Universitätsverlag, 2006
ISBN 10: 3835004328ISBN 13: 9783835004320
Da: Lucky's Textbooks, Dallas, TX, U.S.A.
Libro
Condizione: New.
Editore: Deutscher Universitätsverlag, 2006
ISBN 10: 3835004328ISBN 13: 9783835004320
Da: GreatBookPrices, Columbia, MD, U.S.A.
Libro
Condizione: New.
Editore: Deutscher Universitätsverlag, 2006
ISBN 10: 3835004328ISBN 13: 9783835004320
Da: GreatBookPrices, Columbia, MD, U.S.A.
Libro
Condizione: As New. Unread book in perfect condition.
Editore: Westdeutscher Verlag GmbH, 2006
ISBN 10: 3835004328ISBN 13: 9783835004320
Da: Books Puddle, New York, NY, U.S.A.
Libro
Condizione: New. pp. 164.
Editore: Deutscher Universitätsverlag Jul 2006, 2006
ISBN 10: 3835004328ISBN 13: 9783835004320
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
Libro Print on Demand
Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The importance of information to support managerial decision making has been widely acknowledged, but only little research has been done on the overall impact of such information. In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, performance, and competition. The results indicate that better informed firms offer more products, achieve a higher primary demand, and exhaust customer preferences to a higher degree. Surprisingly and more importantly, information impacts on performance are non-significant. This phenomenon is termed 'managerial over-acting'. Managerial over-acting introduces a new concept to the marketing discipline.The degree of product differentiation of a market is reflective of its competitive intensity. For the case of spatial markets, however, the marketing discipline does not provide a valid measure of product differentiation. In her second essay the author discusses several approaches to measure product differentiation in spatial contexts. In doing so, she refers to the measurement of diversity and also applies methods from disciplines like spatial statistics, forestry, and geography. 164 pp. Englisch.
Editore: Westdeutscher Verlag GmbH, 2006
ISBN 10: 3835004328ISBN 13: 9783835004320
Da: Majestic Books, Hounslow, Regno Unito
Libro Print on Demand
Condizione: New. Print on Demand pp. 164 30 Illus.
Editore: Deutscher Universitätsverlag, 2006
ISBN 10: 3835004328ISBN 13: 9783835004320
Da: Ria Christie Collections, Uxbridge, Regno Unito
Libro Print on Demand
Condizione: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book.
Editore: Deutscher Universitätsverlag, 2006
ISBN 10: 3835004328ISBN 13: 9783835004320
Da: AHA-BUCH GmbH, Einbeck, Germania
Libro Print on Demand
Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The importance of information to support managerial decision making has been widely acknowledged, but only little research has been done on the overall impact of such information. In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, performance, and competition. The results indicate that better informed firms offer more products, achieve a higher primary demand, and exhaust customer preferences to a higher degree. Surprisingly and more importantly, information impacts on performance are non-significant. This phenomenon is termed 'managerial over-acting'. Managerial over-acting introduces a new concept to the marketing discipline.The degree of product differentiation of a market is reflective of its competitive intensity. For the case of spatial markets, however, the marketing discipline does not provide a valid measure of product differentiation. In her second essay the author discusses several approaches to measure product differentiation in spatial contexts. In doing so, she refers to the measurement of diversity and also applies methods from disciplines like spatial statistics, forestry, and geography.
Editore: Deutscher Universitatsverlag 2006-07, 2006
ISBN 10: 3835004328ISBN 13: 9783835004320
Da: Chiron Media, Wallingford, Regno Unito
Libro
PF. Condizione: New.
Editore: Deutscher Universitätsverlag, 2006
ISBN 10: 3835004328ISBN 13: 9783835004320
Da: moluna, Greven, Germania
Libro Print on Demand
Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Dr. Vera Magin promovierte bei Univ.-Prof. Dr. Oliver P. Heil am Lehrstuhl fuer Marketing der Universitaet Mainz. Sie forschte zudem als Research Scholar an der University of Florida, Gainesville (USA). Ihre Dissertation wurde von Nobelpreistraeger Prof. Dr. D.
Editore: Deutscher Universitätsverlag, 2006
ISBN 10: 3835004328ISBN 13: 9783835004320
Da: ALLBOOKS1, Salisbury Plain, SA, Australia
Libro
Editore: Deutscher Universitats-Verlag, 2006
ISBN 10: 3835004328ISBN 13: 9783835004320
Da: Kennys Bookstore, Olney, MD, U.S.A.
Libro
Condizione: New. In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, performance, and competition. In the second essay she discusses several approaches to measure product differentiation in spatial contexts. Num Pages: 145 pages, 30 black & white illustrations, 10 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 10. Weight in Grams: 245. . 2006. Paperback. . . . . Books ship from the US and Ireland.
Editore: Deutscher Universitats-Verlag, 2006
ISBN 10: 3835004328ISBN 13: 9783835004320
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Libro
Condizione: New. In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, performance, and competition. In the second essay she discusses several approaches to measure product differentiation in spatial contexts. Num Pages: 145 pages, 30 black & white illustrations, 10 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 10. Weight in Grams: 245. . 2006. Paperback. . . . .
Editore: Deutscher Universitätsverlag, 2006
ISBN 10: 3835004328ISBN 13: 9783835004320
Da: Midtown Scholar Bookstore, Harrisburg, PA, U.S.A.
Libro
Paperback. Condizione: Good. Good - Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name - GOOD PAPERBACK Standard-sized.