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Editore: Free Press, 1993
ISBN 10: 074323636XISBN 13: 9780743236362
Da: Anybook.com, Lincoln, Regno Unito
Libro
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780743236362.
Editore: Free Press, 2002
ISBN 10: 074323636XISBN 13: 9780743236362
Da: GreatBookPrices, Columbia, MD, U.S.A.
Libro
Condizione: New.
Editore: Free Press 1/15/2002, 2002
ISBN 10: 074323636XISBN 13: 9780743236362
Da: BargainBookStores, Grand Rapids, MI, U.S.A.
Libro
Paperback or Softback. Condizione: New. Marketing Places 1.38. Book.
Editore: Free Press, 2002
ISBN 10: 074323636XISBN 13: 9780743236362
Da: Lucky's Textbooks, Dallas, TX, U.S.A.
Libro
Condizione: New.
Editore: Free Press, 2002
ISBN 10: 074323636XISBN 13: 9780743236362
Da: California Books, Miami, FL, U.S.A.
Libro
Condizione: New.
Editore: Free Press, 2002
ISBN 10: 074323636XISBN 13: 9780743236362
Da: booksXpress, Bayonne, NJ, U.S.A.
Libro Print on Demand
Soft Cover. Condizione: new. This item is printed on demand.
Editore: Free Press, 2002
ISBN 10: 074323636XISBN 13: 9780743236362
Da: GreatBookPrices, Columbia, MD, U.S.A.
Libro
Condizione: As New. Unread book in perfect condition.
Editore: Free Press, 2023
ISBN 10: 074323636XISBN 13: 9780743236362
Da: Save With Sam, North Miami, FL, U.S.A.
Libro Print on Demand
Paperback. Condizione: New. Brand New! This item is printed on demand.
Editore: Simon & Schuster, New York, 2002
ISBN 10: 074323636XISBN 13: 9780743236362
Da: Grand Eagle Retail, Wilmington, DE, U.S.A.
Libro
Paperback. Condizione: new. Paperback. Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler argues that thousands of "places" - cities, states, and nations - are in crisis, and can no longer rely on national industrial policies, such as federal matching funds, as a promise of jobs and protection. The authors show that places must, like any market-driven business, become attractive "products" by improving their industrial base and communicating their special qualities more effectively to their target markets. From studies of cities and nations throughout the world, Kotler offer a systematic analysis of why so many places have fallen on hard times, and make recommendations on what can be done to revitalize a place's economy. He shows how "place wars" - battles for Japanese factories, government projects, Olympic Games, baseball team franchises, convention business, and other economic prizes - are often misguided and end in wasted money and effort.The hidden key to vigorous economic development, the author argues, is strategic marketing of places by rebuilding infrastructure, creating a skilled labour force, stimulating local business entrepreneurship and expansion, developing strong public/private partnerships, identifying and attracting "place compatible" companies and industries, creating distinctive local attractions, building a service-friendly culture, and promoting these advantages effectively.Strategic marketing of places requires a deep understanding of how "place buyers" - tourists, new residents, factories, corporate headquarters, investors - make their place decisions. With this understanding, "place sellers" - economic development agencies, tourist promotion agencies, mayor's offices - can take the necessary steps to compete aggressively for place buyers. This straightforward guide for effectively marketing places has been the framework for economic development in the 1990s and beyond. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Editore: Free Press, 2002
ISBN 10: 074323636XISBN 13: 9780743236362
Da: Books Unplugged, Amherst, NY, U.S.A.
Libro
Condizione: Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within.
Editore: Free Press, 2002
ISBN 10: 074323636XISBN 13: 9780743236362
Da: GF Books, Inc., Hawthorne, CA, U.S.A.
Libro
Condizione: New. Book is in NEW condition.
Editore: Free Press, 2002
ISBN 10: 074323636XISBN 13: 9780743236362
Da: Russell Books, Victoria, BC, Canada
Libro
Paperback. Condizione: New. Special order direct from the distributor.
Editore: Simon & Schuster, 2002
ISBN 10: 074323636XISBN 13: 9780743236362
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
Libro
Paperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days.
Editore: Free Press, 2002
ISBN 10: 074323636XISBN 13: 9780743236362
Da: Wizard Books, Long Beach, CA, U.S.A.
Libro
Paperback. Condizione: new. New.
Editore: Free Press, 2002
ISBN 10: 074323636XISBN 13: 9780743236362
Da: Front Cover Books, Denver, CO, U.S.A.
Libro
Condizione: new.
Editore: Simon & Schuster, 2002
ISBN 10: 074323636XISBN 13: 9780743236362
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
Libro Print on Demand
Paperback / softback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
Editore: Free Pr, 1993
ISBN 10: 074323636XISBN 13: 9780743236362
Da: Revaluation Books, Exeter, Regno Unito
Libro
Paperback. Condizione: Brand New. 400 pages. 8.75x5.75x1.00 inches. In Stock.
Editore: Free Press, 2002
ISBN 10: 074323636XISBN 13: 9780743236362
Da: GreatBookPricesUK, Castle Donington, DERBY, Regno Unito
Libro
Condizione: New.
Editore: Free Press, 2002
ISBN 10: 074323636XISBN 13: 9780743236362
Da: GreatBookPricesUK, Castle Donington, DERBY, Regno Unito
Libro
Condizione: As New. Unread book in perfect condition.
Editore: Free Press, 2002
ISBN 10: 074323636XISBN 13: 9780743236362
Da: Phatpocket Limited, Waltham Abbey, HERTS, Regno Unito
Libro
Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
Editore: Free Press, 2002
ISBN 10: 074323636XISBN 13: 9780743236362
Da: GoldBooks, Denver, CO, U.S.A.
Libro
Paperback. Condizione: new. New Copy. Customer Service Guaranteed.
Editore: Simon and Schuster, 2002
ISBN 10: 074323636XISBN 13: 9780743236362
Da: PBShop.store UK, Fairford, GLOS, Regno Unito
Libro Print on Demand
PAP. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Editore: Free Press, 2002
ISBN 10: 074323636XISBN 13: 9780743236362
Da: BennettBooksLtd, North Las Vegas, NV, U.S.A.
Libro
Condizione: New. New. In shrink wrap. Looks like an interesting title! 1.48.
Editore: Free Press, 2002
ISBN 10: 074323636XISBN 13: 9780743236362
Da: AHA-BUCH GmbH, Einbeck, Germania
Libro Print on Demand
Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of 'places' -- cities, states, and nations -- are in crisis, and can no longer rely on national industrial policies, such as federal matching funds, as a promise of jobs and protection. When trouble strikes, places resort to various palliatives such as chasing grants from state or federal sources, bidding for smokestack industries, or building convention centers and exotic attractions. The authors show instead that places must, like any market-driven business, become attractive 'products' by improving their industrial base and communicating their special qualities more effectively to their target markets. From studies of cities and nations throughout the world, Kotler, Haider, and Rein offer a systematic analysis of why so many places have fallen on hard times, and make recommendations on what can be done to revitalize a place's economy. They show how 'place wars' -- battles for Japanese factories, government projects, Olympic Games, baseball team franchises, convention business, and other economic prizes -- are often misguided and end in wasted money and effort. The hidden key to vigorous economic development, the authors argue, is strategic marketing of places by rebuilding infrastructure, creating a skilled labor force, stimulating local business entrepreneurship and expansion, developing strong public/private partnerships, identifying and attracting 'place compatible' companies and industries, creating distinctive local attractions, building a service-friendly culture, and promoting these advantages effectively. Strategic marketing of places requires a deep understanding of how 'place buyers' -- tourists, new residents, factories, corporate headquarters, investors -- make their place decisions. With this understanding, 'place sellers' -- economic development agencies, tourist promotion agencies, mayor's offices -- can take the necessary steps to compete aggressively for place buyers. This straightforward guide for effectively marketing places will be the framework for economic development in the 1990s and beyond.
Editore: Free Press, 1993
ISBN 10: 074323636XISBN 13: 9780743236362
Da: moluna, Greven, Germania
Libro Print on Demand
Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Über den AutorPhilip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago. He is hailed by Management Centre Europ.