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Editore: Routledge, 2009
ISBN 10: 0415427223ISBN 13: 9780415427227
Da: WeBuyBooks, Rossendale, LANCS, Regno Unito
Libro
Condizione: LikeNew. Most items will be dispatched the same or the next working day.
Editore: Routledge, 2009
ISBN 10: 0415427223ISBN 13: 9780415427227
Da: WeBuyBooks, Rossendale, LANCS, Regno Unito
Libro
Condizione: VeryGood. Most items will be dispatched the same or the next working day.
Editore: Routledge, 2009
ISBN 10: 0415427223ISBN 13: 9780415427227
Da: Phatpocket Limited, Waltham Abbey, HERTS, Regno Unito
Libro
Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, and may have sticker on cover, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
Editore: Cambridge University Press, 2021
ISBN 10: 1108482759ISBN 13: 9781108482752
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Libro
Paperback. Condizione: Fine.
Editore: Routledge, London & New York, 2013
ISBN 10: 0415846994ISBN 13: 9780415846998
Da: Green Ink Booksellers, Hay-on-Wye, Regno Unito
Libro
Paperback. Condizione: Fine. - Clean bright tight book w/ minor shelf wear only - xiii/204 pages. 8vo.
Editore: Cambridge University Press, 2023
ISBN 10: 1108710905ISBN 13: 9781108710909
Da: GreatBookPrices, Columbia, MD, U.S.A.
Libro
Condizione: As New. Unread book in perfect condition.
Editore: Cambridge University Press, 2023
ISBN 10: 1108710905ISBN 13: 9781108710909
Da: GreatBookPrices, Columbia, MD, U.S.A.
Libro
Condizione: New.
Editore: Cambridge University Press 3/23/2023, 2023
ISBN 10: 1108710905ISBN 13: 9781108710909
Da: BargainBookStores, Grand Rapids, MI, U.S.A.
Libro
Paperback or Softback. Condizione: New. Marketing Global Justice: The Political Economy of International Criminal Law 0.97. Book.
Editore: Cambridge University Press, 2023
ISBN 10: 1108710905ISBN 13: 9781108710909
Da: Revaluation Books, Exeter, Regno Unito
Libro
Paperback. Condizione: Brand New. 329 pages. 9.00x6.00x0.69 inches. In Stock.
Editore: CAMBRIDGE UNIVERSITY PRESS, 2023
ISBN 10: 1108710905ISBN 13: 9781108710909
Da: Brook Bookstore On Demand, Napoli, NA, Italia
Libro Print on Demand
Condizione: new. Questo è un articolo print on demand.
Editore: Routledge, 2011
ISBN 10: 041550046XISBN 13: 9780415500463
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Libro
Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.
Editore: Cambridge University Press, 2023
ISBN 10: 1108710905ISBN 13: 9781108710909
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
Libro Print on Demand
Paperback / softback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
Editore: Cambridge University Press, 2023
ISBN 10: 1108710905ISBN 13: 9781108710909
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Libro
Condizione: New. 2023. Paperback. . . . . .
Editore: Cambridge University Press, 2023
ISBN 10: 1108710905ISBN 13: 9781108710909
Da: Revaluation Books, Exeter, Regno Unito
Libro
Paperback. Condizione: Brand New. 329 pages. 9.00x6.00x0.69 inches. In Stock.
Editore: Cambridge University Press, 2023
ISBN 10: 1108710905ISBN 13: 9781108710909
Da: GreatBookPricesUK, Castle Donington, DERBY, Regno Unito
Libro
Condizione: New.
Editore: Taylor & Francis 2011-09-15, London, 2011
ISBN 10: 041550046XISBN 13: 9780415500463
Da: Blackwell's, London, Regno Unito
Libro
paperback. Condizione: New. Language: ENG.
Editore: Prentice Hall International series in marketing Case studies Auflage: 0007 (Juli 2001), 2001
ISBN 10: 0130332712ISBN 13: 9780130332714
Da: BUCHSERVICE / ANTIQUARIAT Lars Lutzer, Wahlstedt, Germania
Libro
Hardcover. Condizione: gut. Auflage: 0007 (Juli 2001). For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotion: personal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing. "In the seventh edition of his successful text, Warren Keegan offers a unique blend of managerial relevance, up-todate examples and theoretical insight. This text is a pleasure to read for students and practitioners alike. Once again, this edition convincingly demonstrates why Warren Keegan's text stands out from the crowd." Professor Bodo B. Schlegelmilch, Editor, Journal of International Marketing Chair of International Marketing and Management, Vienna University of Economics and Business Administration "Warren Keegan's new edition of Global Marketing Management will be a classic text, for its scope, breadth, and insights. He takes the reader with ease, clarity and high competence from the fundamentals of Global Marketing Management to the frontiers of Global e-marketing. In a digitizing world, where the globalization of marketing will be increasingly instantaneous and irreversible, Keegan's book, I predict, will be essential reading and an indispensable reference." Howard V. Perlmutter, Ph.D, Emeritus Professor of Social Architecture and Management, The Wharton School "Keegan's Global Marketing Management, Seventh Edition, is an impressive revision of the classic work on global marketing and is without question the world's leading textbook for students and reference for business executives on international and global marketing. Warren Keegan covers everything, from the fundamental concepts; tools and core issues to the contemporary up to the minute 'hot' topics. Keegan is the world's leading 'guru' on Global Marketing and he shares his vast understanding and knowledge in this impressive revision." Hermawan Kartajaya, Governor, Asia Pacific Marketing Federation "Warren Keegan is to global marketing what Philip Kotler is to marketing. As a student, then as a teacher, Keegan was my hero and there is still no one who comes anywhere near him for depth, excitement, clarity, and vision. This seventh edition is a book that stands head and shoulders above all others. It pushes the state-of-the-art to even new frontiers. For anyone interested in global marketing, whether student, teacher, or practitioner, this book is a must." Professor Malcolm H.B. McDonald, Professor of Marketing Strategy and Deputy Director, Cranfield School of Management This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategiesmarketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotionpersonal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing. Dr. Keegan is Professor of International Business and Marketing and Director of the Center for Global Business Strategy at the Lubin School of Business of Pace University-New York, and is Visiting Professor, Cranfield University School of Management (UK), CEIBS (China European International Business School)-Shanghai, Wharton Executive Programs, University of Pennsylvania, and ESSEC, Cergy-Pontoise-France. He is the founder of Warren Keegan Associates, Inc., a consulting consortium of experts in global strategy formulation and implementation. The firm is affiliated with Marketing Strategy & Planning, Inc.-New York, and MarkPlus, Indonesia's leading marketing consulting firm. Dr. Keegan is Chairman of the Markplus Global Institute-Singapore. He wrote the first multinational marketing textbook and is one of the world's leading experts on marketing and global business. He holds B.S. and M.S. degrees in economics from Kansas State University and an MBA and doctorate in marketing and international business from the Harvard Business School. He has held faculty positions at a number of business schools including Columbia, George Washington University, New York University, INSEAD, IMD, and the Stockholm School of Economics. His experience includes consulting with Boston Consulting Group and Arthur D. Little, marketing planning with the Pontiac Division of General Motors, and Chairman of Douglas A. Edwards, Inc., a New York commercial real estate firm. He is a consultant to a number of global firms. Current or former clients include AT&T, Bertelsmann, Bell Atlantic, General Electric, J. Walter Thompson, PurduePharma, Philips, Reckitt & Colman, Singapore I.
Editore: Cambridge University Press, 2023
ISBN 10: 1108710905ISBN 13: 9781108710909
Da: GreatBookPricesUK, Castle Donington, DERBY, Regno Unito
Libro
Condizione: As New. Unread book in perfect condition.
Editore: Cambridge University Press, 2023
ISBN 10: 1108710905ISBN 13: 9781108710909
Da: Kennys Bookstore, Olney, MD, U.S.A.
Libro
Condizione: New. 2023. Paperback. . . . . . Books ship from the US and Ireland.
Editore: Routledge, 2009
ISBN 10: 0415427223ISBN 13: 9780415427227
Da: Byrd Books, Austin, TX, U.S.A.
Libro
Hardcover. Condizione: very good. In Used Condition.
Editore: Routledge, 2011
ISBN 10: 041550046XISBN 13: 9780415500463
Da: Phatpocket Limited, Waltham Abbey, HERTS, Regno Unito
Libro
Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
Editore: Taylor & Francis Ltd, 2011
ISBN 10: 041550046XISBN 13: 9780415500463
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
Libro Print on Demand
Paperback / softback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
Editore: Routledge, 2011
ISBN 10: 041550046XISBN 13: 9780415500463
Da: Lucky's Textbooks, Dallas, TX, U.S.A.
Libro
Condizione: New.
Editore: Taylor & Francis Ltd, 2011
ISBN 10: 041550046XISBN 13: 9780415500463
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
Libro
Paperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days.
Editore: Cambridge University Press, 2021
ISBN 10: 1108482759ISBN 13: 9781108482752
Da: Michener & Rutledge Booksellers, Inc., Baldwin City, KS, U.S.A.
Libro
Hardcover. Condizione: As New. Text clean and tight; no dust jacket; Cambridge Studies In International And Comparative Law, Series Number 151; 8vo 8" - 9" tall; 280 pages.
Editore: Routledge, 2011
ISBN 10: 041550046XISBN 13: 9780415500463
Da: Revaluation Books, Exeter, Regno Unito
Libro
Paperback. Condizione: Brand New. 302 pages. 9.10x6.10x1.00 inches. In Stock.
Editore: Taylor and Francis, 2011
ISBN 10: 041550046XISBN 13: 9780415500463
Da: PBShop.store US, Wood Dale, IL, U.S.A.
Libro Print on Demand
PAP. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Editore: Routledge, 2011
ISBN 10: 041550046XISBN 13: 9780415500463
Da: California Books, Miami, FL, U.S.A.
Libro
Condizione: New.
Editore: Taylor and Francis, 2013
ISBN 10: 0415846994ISBN 13: 9780415846998
Da: PBShop.store US, Wood Dale, IL, U.S.A.
Libro Print on Demand
PAP. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Editore: Routledge, 2011
ISBN 10: 041550046XISBN 13: 9780415500463
Da: Ria Christie Collections, Uxbridge, Regno Unito
Libro Print on Demand
Condizione: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book.